- Anywhere, Texas
- July 1, 2021
First, I’d like to thank you for your interest in my career.
Please note my qualifications which include, but are not limited to, distributor management, relationship building, and team management, on and off-premise management, National Account responsibilities, profit and loss, and travel & expenditure creation and management, goal expectations, and execution guidance and direction, development of annual goals and growth plans, management and education of distributor teams, execution planning with distributors and team members, motivating and inspiring direct reports and distributors, account calls with key National Account buyers, all while constantly searching for new opportunities for growth.
As well as the above-stated expertise, I am most proud of my ability to work diligently, passionately, and honestly, while building, and fostering, great relationships along the way. Having the opportunity to learn more about a winery, the vineyards, a winemaker, and how wine is made, are all parts of the wine business I find most exciting. Discussing, and educating, these aspects with a team, and customers are also very exciting to me.
As you will see from my attached resume, I have more than 17 years’ experience in the field of adult beverage sales, distributor, channel, and people management. My resume also shows that I have been consistently rewarded for hard work with promotions and increased First responsibilities. These rewards addition are a direct result of my commitment to personal, and professional, excellence, expertise in management, employee motivation, and brand development. In addition to excellent written and oral communication skills, I am highly effective at time management and insuring my time is effective in the market place.
Over time I have come to recognize my best trait is to inspire, guide, and motivate a team. Teaching new team members to understand their business gives me great joy. Having an opportunity to guide a new employee in building yearly plans and processes is something I've become an expert at recently. I've also come to recognize that building a team to understand all aspects of their business has been the best way to build success year over year.
Education
Experience
• Build distributor network around the country to increase National footprint.
• Develop, and maintain, longterm distributor relationships
• Build price structure with all new distributors
• Maintain and support price structures in existing distributor network
• Create, and execute, Knights Bridge Winery fiscal business plan effectively, and competently
• Establish clear expectations, and goals, with distributor partners.
• Prepare and conduct business review with distributor senior management while establishing a strong partnership focused on working together to build our brands
• Aide distributors to achieve yearly shipment goals.
• Responsible for execution of depletion, budget and shipment goals.
• Weekly, and monthly, communication with distributors to insure clear communication about KB brands.
• Work with distributor reps to establish relationships and to build brands in each state.
• Educate, train, develop and motivate distributor sales teams.
• Consistently grow points of distribution in each market.
• Monitor competition and market trends. Share feedback with team.
• Develop strong working relationships with peers and ownership.
• Distributor inventory analysis.
• Manage and track annual budget.
• Build and foster high level customer relationships with key national account buyers.
• Identify key levers for future growth and develop an annual tactal plan to drive volume.
• Prioritize opportunity channel segements.
• Create and influence customized programming that supports sales efforts.
• Penetrate and leverage key distributor national account resources to drive account-specific priorities.
• Drive compliance of all programming through distributor sales team.
• Monitor the on-premise environment and be the expert on trends and new developments as it relates to targeted accounts, channel strategies, and innovative ways of working and selling our ideas.
• Fact-based selling and account planning.
• Lead the development of fiscal sales plan to achieve company goals state by state
• Develop, and maintain, longterm distributor relationships
• Create, and execute, Stoller Wine Groups fiscal business plan effectively, and competently
• Insure proper pricing and support is in place with distributor network.
• Establish clear expectations, and goals, with distributor partners.
• Prepare and conduct business reviews with distributor senior management while establishing a strong partnership focused on working together to build our brands
• Aide distributors to achieve yearly shipment goals.
• Weekly, and monthly, communication with distributors to insure clear communication about SWG brands.
• Work with distributor reps to establish relationships and to build brands in each state.
• Educate, train, develop and motivate distributor sales teams.
• Consistently grow points of distribution in each market.
• Monitor competition and market trends. Share feedback with team.
• Develop strong working relationships with peers, marketing team, winemakers, HR team, IT, President, ownership.
• Manage, and track, budget spending.
• Distributor inventory analysis.
• Develop and maintain high level customer relationships with key national account buyers.
• Create enticing national programs for key accounts.
• Build brand awareness around Stoller Wine Group brands in the National accounts.
• Identify key levers for future growth and develop an annual tactal plan to drive volume.
• Penetrate National accounts by developing account plans that increase SWG placements and create programs that drive velocity.
• Prioritize opportunity channel segements.
• Work cross functionally to ensure seamless implementation of all National account programs.
• Ability to create and influence customized programming that supports sales efforts.
• Drive compliance of all programming through distributor sales team.
• Manage entire TWE portfolio performance in Regional, and National, chains in Texas.
• Insure flawless execution of monthly programs in all chain stores.
• Call on Whole Foods Nationally, and, Regionally.
• Manage WalMart/Sam’s execution in the Texas region.
• Responsible for defining and negotiating chain forecast goals, pricing & programing with distributors.
• Identifies critical profitable strategies and prioritizes distributor's efforts for execution.
• Provide monthly revisions of major inventory needs.
• Monitor and review sales results regularly, in order to prevent negative deviation from targets.
• Assist in managing distributor inventories and vintage change.
• Monthly planning meetings with major regional chains. (Walmart, Whole Foods, Total Wine, Specs, Costco, Target, Walgreens, Sprouts, Brookshires)
• Implement programs and incentives for each division at the distributor in the state of Texas.
• Responsible for managing Paramount Division with in Glazers.
• Organize general sales meetings, incentives, priority overview and updates with each District Manager in the Paramount division.
• Managed Treasury portfolio with primary focus on premium Beringer Brand with increasing depletions on high profit tiers.
• Managed all business with Southern Wine & Spirits, our wholesaler
• Case responsibility of 80K
• Major brands included Penfolds, Beringer, Cht. St. Jean, Stags Leap and St. Clement
• Organize yearly, monthly, and weekly planning with distributor partners.
• Ensure sales plans and profit contributions are achieved while remaining within budget.
• Manage two direct reports and nine embedded distributor personnel.
• Make monthly calls to regional chain accounts. (Costco, Marianos, Whole Foods, Safeway, Supervalu, Binny’s)
• Working with SWS to establish pricing and programming for IL market.
• Constantly analyzing market reports, and TWE business, to determine growth opportunities