Director of On Premise National Accounts
  • San Francisco, California
  • July 24, 2019

Hi, I am Summer Chaney, a driven National Accounts leader who thrives on the successes and challenges of the On-Premise National Accounts Channel.

The wine industry is both my area of expertise and my passion. I get a great deal of personal satisfaction helping restaurateurs grow their businesses and satisfy more of their customers by uncovering ways in which wines strengthen the performance of their menus.

I am highly adept at strategically stepping into new environments and instituting processes, operations and best practices necessary to deliver results.

My track record consistently reflects individual and company successes. It is defined by uncovering opportunities, creating plans and programs to achieve superior results in new territories, and forging new partner alliances, both nationally and regionally.

My ability to negotiate and sell has enabled me to create and execute these innovative programs. I am highly organized and proficient at leading wholesaler sales teams to seamlessly implement programs for landed accounts. I have established productive relationships with key marketing companies, effectively building out client business and success.

I have had the privilege of developing strong and lasting relationships because investing in the people I work with is a top priority. Trusted collaboration has enabled me to provide new and exciting wine options, providing adventurous opportunities for their customers to choose from.

I took advantage of 2018 as a year for personal and professional exploration. I took classes about partnering with non-profits and social marketing. Now, I am energized and ready to build brand visibility, distributions, and profitable sales for the right company. If you are interested in in partnering, please email me at summerchaney1@gmail.com or give me a call at (415) 816-3029. I look forward to hearing from you!

Category
E-mail
summer.c@mindspring.com
Phone Number
415 816 3029
Field #1

Education

Criminology @ University of California, Berkeley
Aug 1979 — May 1983

Experience

Director of National Accounts On-Premise @ Wente Family Estates
Jan 2015 — Dec 2017

Recruited to identify and build business relationships with major chain accounts throughout the US. Responsible for developing programs to grow distribution and sales. Created and implemented strategies and plans for key customers.

Accomplishments
● Over a 3-year period, established buying relationships with 32 previously non-buying accounts. This amounted to over 800 new points of distribution and incremental sales of 180k+ cases.
● Leveraged product knowledge, supporting budgets and P.O.S. programs to effectively direct Wente’s distributor sales teams. Developed and presented numerous distributor training programs which were used to develop wait staff.
● Established valuable partnering relationships with influential industry marketing companies including Patrick Henry, The Market Team and Incentive Marketing. These kept Wente’s products and programs top-of-mind and resulted in dozens of incremental RFP opportunities from client operators.
● Successfully facilitated and directed customer-specific multi-element programs. These programs typically included limited time only programs, video-based training, social media and incentive overlays.

Director of National Accounts On-Premise @ Quintessential Wine Importers
Jan 2009 — Jan 2014

Charged with establishing new relationships with key On-Premise National Account Buyers in the US. Took a portfolio of brands that were positioned for Off-Premise retail and developed the entire positioning and selling story to introduce these untried brands to On-Premise operators.

Accomplishments
● Built On-Premise National Accounts yearly average case sales from 0 to 40k+ cases over a 5-year period. Principal tactics were effective by the glass, by the bottle and limited time offer programming.
● Designed the business strategy to introduce the company’s portfolio of family owned wineries, each with unique positioning and selling propositions to an entirely new set of chain customers. Created customer level plans to achieve both company and chain goals.
● Orchestrated internal inventory controls covering both people and processes. Also worked closely with distributor personnel to make sure that each distributor maintained sufficient inventory to seamlessly meet all program compliance and points-of-distribution imperatives.

Director of National Accounts On-Premise @ Hahn Family Winery
Dec 2007 — Dec 2008

Spearheaded a new business strategy which created first-time relationships with key On-Premise National Accounts.

Accomplishments
● Generated 50 presentations to establish national accounts. Landed key placements with major restaurant and hotel chains.
● Closed distribution gaps to insure inventory availability for new On-Premise points of distribution by pioneering new team-based approach. Focused on cooperatively tracking business and securing new placements.

Director of National Accounts on Premise @ Wente Family Estates
Jan 1999 — Dec 2007

Hired to lead and strengthen the National Accounts Division. Grew the team to two Regional Sales Managers, two Marketing Managers and two Administrative Assistants. This team worked closely with Wente’s regional Field Sales Representatives and the company’s brokers.

Accomplishments
● Grew division sales from $600K to $3.6MM over 8 years, averaging 25% growth per year.
● Captured 40 first time national accounts, representing 35% of companies over all business.

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