- Yorba Linda, California
- January 17, 2019
Key Skills:
• Implementation of highly effective TTL and BTL strategies where mobile, social media and consumer insights are embraced.
• Selection and motivation of marketing talent into highly effective teams.
• Skilled in brand positioning, strategic/promotional alliances, integrated marketing, and shopper marketing.
• Expert in helping companies leverage consumer insights to develop highly effective strategies and tactics aimed at the multicultural market.
• Conception and commercialization of new products.
• Successful track record of partnership negotiations to help drive profit and efficiencies among all constituents.
• Utilization of a tactic agnostic approach to solving critical business challenges.
Specialties:
• Global Marketing & Advertising
• Integrated Marketing
• Multicultural Marketing
• Brand and Portfolio Strategy/Positioning
• Mobile Marketing (i.e.SEO, SEM, Social Media)
• Product and Packaging Innovation
• Agency Management
• Strategic Partnerships and Alliances
• Full P&L Responsibility