Highly accomplished and engaging strategic marketing and business development leader with 20 years of experience.
  • Yorba Linda, California
  • January 17, 2019

Key Skills:

• Implementation of highly effective TTL and BTL strategies where mobile, social media and consumer insights are embraced.

• Selection and motivation of marketing talent into highly effective teams.

• Skilled in brand positioning, strategic/promotional alliances, integrated marketing, and shopper marketing.

• Expert in helping companies leverage consumer insights to develop highly effective strategies and tactics aimed at the multicultural market.

• Conception and commercialization of new products.

• Successful track record of partnership negotiations to help drive profit and efficiencies among all constituents.

• Utilization of a tactic agnostic approach to solving critical business challenges.


• Global Marketing & Advertising

• Integrated Marketing

• Multicultural Marketing

• Brand and Portfolio Strategy/Positioning

• Mobile Marketing (i.e.SEO, SEM, Social Media)

• Product and Packaging Innovation

• Agency Management

• Strategic Partnerships and Alliances

• Full P&L Responsibility

Phone Number
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