- Montreal, Canada
- April 25, 2019
Export Manager for world class family owned wineries, such as Baron Philippe de Rothschild and Zonin (Italy). Truster traveller with NEXUS card allowing for seamless travel across the Americas, and have participated in multiple editions of wine fairs such as ProWein, Vinitaly & Vinexpo.
Dynamic & proven senior level professional with broad consumer experience with industry leading wine producers. Strong record of developing and implementing innovative brand positioning strategies across multiple product categories, resulting in noticeable growth and long-term brand equity.
Fully bilingual in English-French, conversational Italian and intermediate Spanish.
Education
MBA program for Executives has been ranked number one in Quebec by the Financial Times of London, Top 100 in the world by The Economist and Forbes.
Experience
-Manage and develop the markets of Canada, Latin America & the US Duty Free channel (cruise ships & airlines).
-Responsible for current sales of 240,000 9L cases, worth over $15,000,000.
-Over 6 years, the Canadian market doubled from 50,000 9L cases to 100,000 9L cs.
-Manage and plan promotional calendars with marketing budget of more than $2,000,000.
-Developed local awareness campaigns within the largest Canadian markets, both off-trade & on-trade.
-Manage 4 agents in Canada, 2 Travel Retail brokers in the US, and an Area Manager based in Brazil.
-Develop business development strategies for Mouton Cadet, Escudo Rojo, as well as Chateau Mouton Rothschild, Chateau Clerc Milon, Chateau d’Armailhac, Opus One in Napa Valley and Almaviva in Chile.
-Manage 225,000 9L case portfolio worth $36,000,000 in sales, with leader position in Bordeaux & development focus for BPDR Chile portfolio.
-Drive portfolio growth and new product penetration with Constellation Brands Canada, while monitoring and optimizing the allocated marketing budget of $2,000,000.
-Successfully relaunched & implemented the Mouton Cadet 3.0 strategic rebranding plan in 2017 across the country.
-As Official Sponsor to the Cannes Film Festival & the Ryder Cup golf tournament, planned product launches & activation plan. Improved marginal case contribution by 14% by controlling A&P and improving FOB pricing.
-Participated in the Primum Familiae Vini events in 2016 (The First Families of Wine)
-Grew 50,000 9L cs portfolio to 90,000 9L cs in 4 years, in a monopoly environment (control-state)by 97% ,from $2.4M to $4.6M.
-Drove Prosecco listing in Quebec by 300%, from 5,000 to 20,000 cases over 4 years.
-In 2011 alone, obtained 14 new General Listings in Canada through opportunity gap analysis.
-Average case value increased marginal profit by $9/case.
-In the 2 focus provinces, Quebec growth was +89% while in Ontario, sales increased by 170%.
-National wine distributor with portfolio comprised of leading imported wine brands
-Managed a portfolio of 14 wine producers, including: Baron Phillipe de Rothschild, Errazuriz, Laurent-Perrier, Folonari, Ricasoli, Allegrini, Joseph Drouhin, Trinchero Family Estates, Domaine Drouhin Oregon.
-Portfolio of 475,000 9L cases, increased by 12%; sales over $50M and A&P budget of $3,000,000.
-Industry leading Pernod Ricard owned controlling stake in Corby Distilleries and therefore distributed all the Pernod Ricard owned brands.
-Managed a portfolio of Managed 19 wine brands, including: Jacob’s Creek, Wyndham Estate, G.H. Mumm, Mumm Napa, Perrier-Jouët, Stoneleigh, Campo Viejo, Graffigna, Sandeman, Gato Negro & Black Tower.
-Managed 950,000 9L case portfolio, 2% increase over previous year; combined A&P budget of $6,000,000.