- Fort Lauderdale, FL
- July 20, 2020
Builds high performance teams to increase revenues and market share. Skilled in clarifying issues and building creative new processes that improve organizational effectiveness. Excellent leadership, problem solving and relationship building skills. Ability to recognize and work through complex multi-functional opportunities. Fully bilingual in English and Spanish.
Education
Focused on Marketing and Finance
Major in Sociology
Experience
Achieved business development through authorized new supplier acquisition proposals (RFPs) bringing in over 3.5M incremental cases to SGWS of Florida – Bacardi, Constellation Brands, Treasury Wine Estates, BR Cohn, Fiji Water, Leblon and Winebow.
Awarded top supplier program winner for SGWS FL for Beam (Champions Club), Deutsch (Supplier of the Year), Terlato (Club Terlato) and Rioja US Trade Distributor of the Year. The only marketing director to achieve all 4 awards.
Collaborated with supplier and distributor sales leadership teams to turn the Jim Beam White business from -2% to growth rate of +5% during 4-year period as trade marketing director.
Integrated over 30 brands (1.2M cases) into SGWS FL post Allied Domecq brand acquisitions by Beam and Pernod Ricard.
Grew SGWS FL Rioja volume (multiple supplier program) by +7% over 6-year period compared to FL category growth of only +1%.
Managed trade marketing team of 28 people (pre-Glazer’s). Team developed and managed volume / distribution goals, supplier banks, and general daily operations for major suppliers such as: Beam Brands, Pernod Ricard, Campari, Sidney Frank, Patron, Winebow, Constellation, Leblon, Fiji, Evian, Coppola Wines, Terlato Wines, WJ Deutsch, Trinchero Wines, Tito’s Vodka.
Represented US sales and marketing for global brands such as Stoli Vodka, Malibu, Kahlua, Courvoisier, Sauza Tequila, Canadian Club and Beefeater.
Director, Trade Marketing, Multi-State Division, Dallas, TX 2004 – 2006
Promoted to manage 7 member marketing team for Allied Domecq’s largest sales division in U.S. with annual sales of $168M. Major media markets included Phoenix, Las Vegas, Denver, New Orleans, St. Louis and Atlanta in 11-state sales region.
Developed, managed, and evaluated Advertising and Promotion annual budget of $11.6M. Double digit growth in markets on Sauza Tequila, Courvoisier and Stoli.
RUBEN ALBERTO BASANTES rubenabasantes1@gmail.com Page 2
Trade Marketing Manager, Florida Division, Boca Raton, FL 2003 – 2004
Post restructure, 5 super-states created. Promoted to manage a 4 person marketing team for entire Allied Domecq portfolio in Florida with annual sales of $83M.
Awarded Allied Domecq’s merit incentive where top 10% of employees receive 50% greater bonus.
Led company-wide trade marketing team for innovation launch of Kuya Fusion Rum. Florida was #1 market launch (volume) during 6-month launch.
Division Marketing Manager, Southern Division, Boca Raton, FL 2001 – 2003
Stolichnaya, Kahlua, Malibu and Midori brands
Developed local media plans including radio, print, out of home and on-premise elements in conjunction with brand teams and agencies for 11-state area. Increased brand awareness for Malibu (+3 pts), Stoli (+4 pts) and Sauza Tequila (+11 pts).
Initiated LGBT on-premise program that increased Stoli volume by over 142%.