- Coral Springs, Florida
- September 25, 2019
I'm an award winning, brand building Sales Manager that excels in building brands and brand equity, managing distributors and Key Accounts. I pride myself in building strong mutually beneficial business relationships with impeccable customer service that promotes repeat business.
Responsible for improving the awareness and sales of wine brands (FL, GA, AL, MS, LA, TN, WVA, NC, SC), reporting to senior management and by maintaining strong distributor management with (SGWS, Opici, NDC, Grassroots, RNDC –MS, RNDC-LA, WTNC, Best Brands, Mutual, Aleph, RNDC-SC ), building buyer relationships (Publix, ABC, Food Lion, Harris Teeter, Costco) and employing trade marketing. Traveling over 70% of the year, a highly productive self-starter, manage multiple distributor partners, including business reviews, team meetings, agreement of goals, education, pricing, local trade marketing programs, budgets, in-field “work-withs,” creating targeted placement programs, and programming, build buyer relationships in key accounts, , exceptional communication and presentation skills, across the Southeast region, represent brands in trade and consumer events, tastings, distributor meetings and winemaker dinners, continuously build brand awareness for long term growth and sustainability.
• Increased distribution in Food Lion from 18% distribution in one state, to 91% overall distribution in all states.
• Increased SKU distribution in all distributors from 26% to 80%.
• Developed a Private Label Wine brand for a Regional On-Premise Chain (Sal’s Italian Ristorante) from concept to delivering the product.