Digital Merchandising and Alcohol eCommerce Product Manager
  • Dallas, TX
  • July 23, 2019

I am a top-performing eCommerce Digital Manager with extensive experience in merchandising and operations management. I specialize in alcohol and tobacco eCommerce. I am highly skilled in overseeing all facets of product development, distribution, allocation, eCommerce, and digital management, directing cross-functional teams through all facets of daily operations to ensure adherence to overarching strategies, policies, procedures, and objectives. I have a proven ability in maintaining working knowledge of evolving consumer trends and varying needs, leveraging statistical analysis to accurately and effectively drive revenue generation and inventory control. I am recognized for my ability to take on multiple roles and adapt to each position with ease, innovating process improvements to maintain streamlined workflow and profitability.

Phone Number
Digital Merchandising Manager


Bachelors @ University of Texas at Arlington
Aug 2002 — Dec 2009

Human Resources Management


Digital Merchandising Manager @ 7-Eleven
Sep 2017 — Current

evelop and implement the digital transformation process and initiatives throughout the organization, curating the 7-Eleven NOW delivery app. Consistently maintain legal compliance of all age-restricted products across digital platforms, collaborating with legal, government affairs, and operations to review all regulations impacting delivery sales. Leverage Agile methodology to provide business requirements and develop teams to ensure effective age verification at the time of sale, as well as securing licensing requirements. Monitor sales levels to ensure proper assortment listed within the app, facilitating merchandising operations to ensure consistent supply based on customer needs and target demographics.

Merchandising Category Supervisor @ 7-Eleven
Jan 2014 — Sep 2017

Directed a team of three, fostering continuous professional development resulting in promotion and progress to high-profile positions. Spearheaded $4B cigarette & OTP categories. Introduced new items to the store, overseeing all facets of roll-out from negotiations to delivery; remained abreast of government regulations and restrictions, logistical requirements, and accounting guidelines in contract negotiations. Led a team of merchandising coordinators in processing cost and retail changes, item expansions, item removal and UPC change for over 8,000 location; monitored daily operations to streamline workflow and meet all deadlines. Facilitated issue resolution and inquiry response, identifying root cause and implementing corrective actions.

Zone Trainer @ 7-Eleven
Apr 2013 — Jan 2013

Coordinated regional and market-level educational events for Field Operations, District Manager, Store Operators, and Franchisees, supporting training initiatives based on overarching initiatives. Provided functional training of Franchisees and Store Operators, as well as Field Teams on all new programs and platforms, as well as training of sales associates to become store trainers.

Jul 2012 — Apr 2013

Directed all facets of Store Manager training across multiple locations during the transition process into 7-Eleven, providing support and guidance to trainers. Established infrastructure to ensure customer and company standards were adhered to. Presented resolutions to issues for trainers, maintaining accountability and recognition when appropriate.

May 2003 — Jul 2012

Oversaw daily store operations and human resource management, ensuring enforcement of all Federal and State employment laws. Maintained and audited personnel files and ensured facilitation of proper implementation of Equal Opportunity practices and OSHA compliance. Coordinated staffing, payroll, compensation and benefits administration, absences, policy questions, and employee relations. Managed new hire orientation as well as on-going employee development opportunities, driving consistent retention through effective guidance and mentoring. Oversaw sales, operations, and administrative functions for a $65M annual revenue locations, maintaining store P&L, cash office, register usage, and expense management.

Previous positions include Inventory Manager and Customer Service Supervisor for Best Buy.

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