- TEMECULA, CA
- May 12, 2020
Passion, the building blocks used to create success in life. My passion, determination and willingness to succeed has rewarded me with a long history of success in the beverage / consumer products industry. I am known to do things above and beyond "just words put on a resume" that has allowed me to rise from "street level sales" to VP / consulting roles with several companies.
My background includes building brands from "square one" that at one time or another were simply thoughts or ideas. I have launched brands large and small, many with little if any marketing muscle, but my passion and persistence still achieved brand representation and shelf placement. Exceptional knowledge within all levels of the 3 tier DSD system, having assembled contiguous networks for brands on regional and national levels while dealing with all distributor personnel up to contract negotiations at the ownership level. I have also worked with warehouse wholesalers such as Kehe, UNFI, Core Mark and McClane among others using alternate distribution methods for various brands. Assembled and created numerous go to market and launch strategies for brand introductions and also called on all retail trade channels including: grocery, drug, convenience, club, all other market, mass merchandisers and more. All this and more consistently, passionately offered to assist companies with maintaining positive, motivated work environments resulting in mutual benefits.