- Tampa, Florida
- June 28, 2019
Sales and Marketing Executive with over 15 years of experience, highlighted by working for some of the largest companies in the world.
I am currently a Senior Sales Executive for Humana Pharmacy calling on PCP offices in the Tampa area.
Prior to my current role, I was a National Account Executive at The Coca-Cola Company and left this position as our family relocated to Florida. I managed the largest independent grocery chain in Western Canada - Save On Foods. Responsibilities included: full annual plan development, customer relationship management, volume and revenue growth targets. A key to being successful in this position was not only learning about Save On Foods operations and helping to manage their retail profitability with our portfolio of products but also working with our distribution partners at Coca-Cola Bottling. Working with the bottler to execute sales and marketing strategies within the retailer, keeping sales teams up to date on promotions, helping to trouble shoot distribution issues, shortages and coordinate merchandising efforts.
Over my career at Coca-Cola I held various roles which included: Customer Marketing Manager, District Manager, Execution Specialist and Account Manager. As a District Sales Manager, I managed a team of six account managers who called on both small and large store grocery chains. During my time as a Sales Manager, I was in charge of the area surrounding all 2010 Olympic Venues in Vancouver. The Olympics pushed our team to be more creative, beat the competition and learn how to have best in class execution in the market. We took these skills and applied it to our work everyday and shared best practices across the country. Eventually this lead to a role where I helped to develop execution standards for Coca-Cola in Canada.
I have also worked in the Pharmaceutical Industry for Actavis Pharmaceuticals (now TEVA) as a Sales Representative for British Columbia. This was a new position in British Columbia and the focus was to develop a territory which was not reaching it’s full potential. In the 3 years that I was in this role, I took the territory from $1.9M in sales to just over $3.3M, took focus product market share from 6th in the province to 2nd and won Presidents Club as well as Rep of the year.
I am very organized, a quick learner, a team player, driven, and many of my successes are directly linked to my ability to develop strong relationships with customers and fellow colleagues. These qualities and skills have made me successful throughout my career.
Education
BCIT’s Marketing Communications Diploma program : students are immersed in the fast-paced world of marketing, working in groups to develop online and offline marketing strategies that drive results, through in-class lectures and labs. They gain real-world experience in a 10-week internship in an organization's internal marketing department.
Because this program works so closely with industry professionals, students have access to the most current information in a rapidly changing industry, as well as networking opportunities to help accelerate or begin your career. Many marketing professionals recommend this program as the best training and, in fact, about 75% of program graduates begin work in the field immediately after graduation.
Experience
Call on Physician offices to influence physicians to route patient’s prescriptions to Humana Pharmacy for fulfillment, resulting in increased prescriptions for Humana Pharmacy and revenues. As well as educate offices on the benefits of mail order pharmacy in regards to cost savings, med adherence and resolve any issues they are experiencing.
Responsible for the business development and relationship with Western Canada’s Largest Independent grocer Save On Foods. Introduced Save On Foods to the Collaborative Business Planning Process which is a new way to develop strategic long term relationships with customers. Focus of the new process was to build a multi year strategy vs. a short term annual plan.The plans were developed by working with multiple facets of the business from category management, knowledge and insights, marketing and field teams.
Hired to build an underdeveloped territory with a focus on growing market share and total gross and net sales. Grew the territory 174% in three year while facing price deflation and increased competition in the market as other companies entered the generic pharmaceutical business. Won Presidents club and named Sales Rep of the Region in 2015.
Promoted through various roles during this time period. Began as an Account Manager, promoted to District Sales Manager, Field Execution Specialist and then Customer Marketing Manager for Western Canada. During this time I was also a venue manager for the 2010 Paralympics and managed the athletes village. As a customer marketing manager I was responsible for all promotions and marketing programs for 7-Eleven Canada, Shell and Husky.