Experienced account management professional who has supported the beverage alcohol industry for the past 14 years.
  • Lake Geneva, Wisconsin
  • July 5, 2023

Accomplished marketing professional with 15+ years of experience in progressively responsible areas of account management, business development, and project management.   Proven ability to manage multiple clients, develop and execute strategies that positively contribute to increased revenue, profitability and deliver projects on time at budgeted costs.  A well-respected leader that problem solves and successfully executes solutions that deliver results.

Category
VP
E-mail
matthewlash@icloud.com
Phone Number
440 781 1223
Company
BrandMuscle
Field #1

Education

Master of Business Administration – Concentration in marketing @ Loyola University Chicago
Aug 2009 — Nov 2012
Bachelor of Science in Business – Marketing major with a concentration in International Business @ University of Kansas
Aug 2003 — May 2007

Experience

Vice President, Client Success @ BrandMuscle
Jul 2009 — Current

While managing 20% of company revenue, achieved 15% revenue growth YoY in 2022 by aligning client strategic initiatives with product enhancements, process improvements, and establishing new training and educational materials. Responsible for SaaS based applications which support achieving cost savings utilized by the beverage alcohol vertical. Trustworthy partner who has built and fostered strong relationships across senior level management teams that has resulted in high client satisfaction and retention. Integral member of Leadership Development Program in which I serve as a mentor to employees participating. Essential team member to product steering committees and serve as the voice of customer. Supported reorganizational efforts that focused on bottom line growth, a global integration, and no interruption to established service level agreements. Have built and lead high performing teams, locally and remotely, which consisted of account management and creative services.

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