- MARGATE, FL
- December 29, 2018
Visionary, results-focused Manager with extensive, distinguished experience in operations, sales and marketing, imports/exports, multi-channel product distribution, strategic positioning, P&L management, and strategic planning. Clear-thinking leader, with proven success in identifying and penetrating new markets, strategic thinking and problem solving. Exceptional track record of augmenting sales, market share, and revenue growth. Professionalism teamed with raw energy.
International Business Administration
Development of accounts focus in Broward County, with some key accounts in South Florida. Sales and Distribution of a great portfolio of craft and luxury spirits and wines brands from around the world. Focus in Wine Shops, Wholefoods stores, Specialty stores, Hotel and Restaurants. Organizing tasting and events in On Premise Accounts with Wine Makers and special events with consumers to promote sales focus in luxury and collector items. Staff training in Restaurants to increase awareness and education of brand placement.
Area Sales Manager
Strategy and Sales in part of the Caribbean (Bahamas, Bermuda, Cayman as examples) and Central America for portfolio of brands: Spirits (The Edrington Group- Tito’s Vodka- Illva- Saronno- Constellation Spirits) and Wines (Treasury Wine Estates, The Wine Group, Wagner Family, Copper Cane, Frescobaldi, among others) for domestic markets. Sales training, Distribution, Promotions and Brand development and new placements. Relation with Distributors.
Professional Services- Owner
Some of customers: Bodegas La Rural (Argentina) for the Caribbean Region, open markets: Bermuda, PR, Haiti and Dominican Republic.
Veedercrest Winery & Strategic Importers: As Sales Consultant for Business Development in Florida market.
Grupo Pierola (Spain) Strategy for the brands in the US and Canada: Contracted the National Importer and launched the brands in NY/ PA & FL. Act as Brand Ambassador in the US market and contacting key accounts in Florida’s market as Wholefoods/ Total Wines/ Trump Resort/ Biltmore Hotel/ Mandarin Oriental/ Disney/ Boca Raton Resort/ B21/ Wine Watch/ ABC Liquors to help development of business and sales. In Canada: Extension of Distribution in Ontario & Quebec market.
Business development for Graziano’s Import in Broward territory opening accounts for the Portfolio of brands from Argentina, Chile and Italy.
Caribbean Portfolio Director Wines
Undertaken full responsibility for the marketing and profitability of the products and markets assigned (more 25 countries in the Caribbean Region). Brands portfolio: Constellation Brands, Accolades, Catena Winery, Luca, Santa Rita Group, Distell, GIV, Lanson among others. Conduction of market research to evaluate sales potential of products, inventory levels, stock rotation and sales, recommendation of best practices to importer/distributor in each market assigned. Presentation and training as part of the motivation at Distributors’ personnel. Travelled +50 % of the time to be in contact with key customers and distributors’ sales team. Creation of marketing initiatives and root to market- activities and supervised a team of 4 internal Country Managers. Developed promotional campaigns and incentive programs in the region using tools, KPI, scorecards in accordance with suppliers’ budgets. Keep close relation with suppliers.