- Batavia (Chicago), Illinois
- August 21, 2019
Experienced, results oriented sales leader in the alcoholic beverage industry with an extensive background in distributor management, planning and execution, analytics, communication, team building and brand building.
I have led highly successful teams across six markets covering franchise, open and control states partnering with key distributors including Southern Glazer's Wine & Spirits, Horizon Beverage and M.S. Walker. Together, we have been recognized with 14 performance awards for exceeding plan, building winning markets and building brands for long term, sustained growth.
Education
Experience
Sales and subject matter expert for the Whiskey CBT and responsible for developing the commercial go-to market plan. Designed and implemented the commercial strategy and launch plans for all new innovation and LTO's including Legent, Booker's 30th, Basil Hayden's Two by Two, Knob Creek Twice Barreled Rye and Jim Beam Repeal Batch.
Led a multi-tiered team managing the sales, marketing and distribution for BSI brands across multiple distributors in Massachusetts and Rhode Island. Collaborated with both the internal and distributor teams to manage key regional and national accounts and key independents in both the on and off premise. Responsible for building and delivering the sales and KPI plans representing over $53MM in sales. During this time, we exceeded plan, won numerous awards and grew the portfolio by over $4MM.
Led a team managing the sales, marketing and distribution for BSI brands across the tri-state region of Maine, New Hampshire and Vermont. Collaborated with SGWS as our broker, 3 state agencies and 2 wine distributors to drive distribution, depletions and large scale marketing programs. Responsible for building and delivering the sales and KPI plans representing over $42MM in sales. During this time, we exceeded plan, won numerous awards and grew the portfolio by over $2MM.
Led a team managing the sales, marketing and distribution for BSI brands across the Commonwealth of Virginia. Responsible for building and delivering the sales and KPI plans representing over $28MM in sales. During this time, we exceeded plan and grew the portfolio by over $1MM.
Supported the sales efforts of the Eastern Control Division representing Pennsylvania, Virginia, North Carolina, Maine, New Hampshire and Vermont through key analytical tools and reports such as market share, depletions, nielsen's, control state data, forecasting and ROI.