Sales and Marketing Leader that builds Businesses and People
  • Gibsonia, PA
  • July 26, 2019

Dynamic Sales and Marketing Leader that consistently delivers volume, share, and profit targets through innovation, people development, leading management practices, and building winning cultures. Career highlighted by rapid advancement at leading companies such as Kraft, Heinz, SABMiller, MillerCoors, Phusion Projects and start-ups such as Beverage 364.

Category
VP
E-mail
keith.d.edwards@att.net
Phone Number
4123704058

Education

MBA Marketing @ University of North Florida
Jun 1987 — Jun 1990

Primary study in Marketing. Developed the first Thesis at the Coggin College of Business.

BBA Management @ Marshall University
Sep 1980 — May 1985

Primary study in Business Mangement with minors in Finance, Economics, and Theology.

Experience

Vice President, Large Format @ Whole Coffee Company
Mar 2019 — Current

Recruited by the Chief Executive Officer and Private Equity Board members to lead the launch of the company’s innovative line of edible coffee items with Large Format Retailers in the United States.

Managing Partner @ Beverage 364 LLC
May 2014 — Current

Founding member of a start-up beverage alcohol company focusing on underdeveloped brands, imports, and new brands. Responsible for customer development, marketing, investor relations, and the financial management of the firm.

Vice President of Sales @ Phusion Projects LLC
Jan 2012 — Jan 2014

Recruited by the founding members and the President to lead the Eastern United States sales organization representing $60 million in annual revenue. Led a team of 40 employees and 150 independent distributors.

Director of Retail Marketing @ Ebro North America
Sep 2011 — Jan 2012

Recruited by the Chief Executive Officer to lead the Retail Marketing efforts for the Pasta Division of Ebro North America representing $800 million in annual revenue. Responsible for the management of a $120 million marketing budget and the delivery of $100 million in profit.

Senior Director of Sales @ MillerCoors
Aug 2008 — Apr 2011

Selected by the Vice President of Grocery to lead the Supervalu business, a national grocery chain, responsible for $170 million in annual revenue. Led a team of 12 employees and 215 independent distributors.

Senior Director of Sales @ SABMiller
Nov 2007 — Aug 2008

Promoted by the Vice President of National Accounts to lead the Grocery Channel representing $1.0 billion in annual revenue. Led a team of 60 employees and 420 independent distributors.

Director of Chain Planning @ SABMiller
Apr 2006 — Nov 2007

Recruited by the Executive Vice President of Sales to lead the development, training, and implementation of a focused sales structure, selling process, and support systems for the chain organization.

General Manager @ HJ Heinz Company
Jun 2003 — Apr 2005

Promoted by the Group Vice President of Sales to lead the Retail Marketing organization for the Ketchup Condiments and Sauces Division. Successfully managed $1 billion in annual revenue, $262 million in income, and $176 million in marketing spending. Led a team of 10 Retail-Marketing Managers.

Contact Candidate

Contact