- Weston, Florida
- August 12, 2020
An enthusiastic leader, a self-driven person with over 35 years of experience in the field of Marketing. Expertise in consumer goods markets, including On and Off-Premise Account Management, Strategic Planning, Three-Tier Product Distribution, Distributor Management, Category Management, and Key Retail Account Management. I have outstanding communication, Computer, and interpersonal skills. Played a key role in increasing the revenue of the organization. Have initiated many programs to increase brand awareness and strengthen the relationship with Distributors
Area of Expertise: ^ Marketing Management ^ Sales ^ Strategic Planning ^ Project Management ^ Customer Experience and Insight Planning ^ Revenue Generation^ Leadership Skills ^ Distribution Management ^ Team Player ^ Business Development ^Market Analysis^ Category Management ^ Interpersonal Skills ^
Total Beverage Solution, Mt Pleasant, Sc (2009 – Jan 2020)
An imported and Beverage Supplier
Responsibilities include all aspects of sales, Distributor Management, and Marketing to 5 states while managing 30 distributors.
Conducted yearly annual Business plan at every distributor and handled mid-year review meetings to keep the focus on the brand.
Successfully rolled out Gaffel Kolsch, Saigon Export, Tennent’s & Godfather brands, increasing Gross Profit by $29,800 in 2019.
Provided training to distributor sales teams to help sales rep understand brands, grow new distribution & review plans.
Maintained good relationship with key chains and venues - Disney’s Epcot Pavilion’s, World of Beer, Total Wine & More, ABC Fine Wine & Spirits, Brass Tap to develop the revenue of the organization
Achieved 30% growth on Weihenstephan brand in all markets and facilitated Florida distributor to become the 3rd largest distributor in the US selling Weihenstephan.
Managed trade spent a budget of $65,600, and T&E budget of $25,200 to help drive sales and activity within all markets. Through this, he achieved $593,630 of Gross Profit for TBS, sold over 91,000 cases in 2018
Conducted tap takeovers/brand promotions for key brands in accounts every year- setting up activity w/accounts, staff training, sampling & discussing brands with consumers & chains to help drive brand awareness.
Successfully increased beer brands from 2009 to 2019 by +94% (2010 +9%, 2011 +17%, 2012 +15%, 2013 +10%, 2014 +15%, 2015 +31%, 2016 +5%, 2017 Flat, 2018 +11%, & 2019 (-10%)