- El Segundo, CA
- July 12, 2019
Experienced sales and business development professional within the adult beverage and CPG industry. Extensive background in customer management, business development, and sales analytics. Proven ability to develop strong relationships with key regional / local accounts and strategic distributor partners. Effective coach, team player and presenter with excellent communication skills across all levels.
Off Premise Sales----
Oversaw all aspects of the off-premise channel business within the Metro Los Angeles territory including sales, distribution, pricing, visibility, budget management, contractor management, inventories, and monthly / annual business planning.
• Responsible for, called on and led the development of key accounts including Food 4 Less, Superior, 7-Eleven, Jons Market, Super King, Top Valu and Baja Ranch.
• Analyzed multiple data sources including Nielsen, IRI and internal data to create fact based selling stories that drove the priorities of the teams I was part of. Designed and implement volume and distribution scorecards utilized to measure monthly KPI objectives.
Business Development Manager / Sales Analyst ---
Lead analytical manager for Western Region. Advised Region and Zone teams in annual business planning by providing fact-based recommendations relating to market share, ROI, volume, distribution, pricing, and innovation opportunities.
• Manage overall pricing process for Western Region including regional pricing calendars, distributor margin analysis, recommendations to competitive price moves, and internal / external pricing communication.
• Led the analysis, design and documentation of client’s business requirements relating to the development of enterprise-class software for pension and health plan administration.
Led the analysis, design and documentation of client’s business requirements relating to the development of enterprise-class software for pension and health plan administration.
Responsible for the analysis of market share, inventory, POS and general business trends. Provide pre / post promotion analytics and key insights to improve performance against business objectives.
Managed the ongoing administration of Defined Contribution and Defined Benefit Plans with 50K participants and +$400M in assets.