Senior Key Account Manager
  • Valrico, FL
  • February 1, 2019

A proven sales executive with high KPI results along with positive long term sales numbers and distribution goals. Have worked both on the beer and spirits sides in control and non control states. Was able to build long term relationships throughout all markets that I have worked in on not only the local, but regional and national level. Strong development in both the on and off premise sides. Responsible for training and best practice instruction for multiple sales teams along with distributor management of over 20 different distributors covering five states. responsible for for innovative and successful programming on multiple levels.

Category
E-mail
james_mciver@verizon.net
Phone Number
8134429919

Education

Masters of Science - Sports Administration @ Florida State University
Aug 1994 — Dec 1996
BA - History @ Florida State University
May 1990 — May 1992

Experience

Senior Key Account Manager @ Big Storm Brewing
Jun 2018 — Current

- Accountable for sales volume, share growth, and market development in major venues and targeted on premise chain accounts
- Responsible for business relations with head buyers and Beverage Directors at National Chains such as Brass Tap, Beef O’Bradys, Brinker, Darden, and Marriott
- Establishes sales and distribution goals by working with internal stakeholders, key on-premise chain accounts, and venues concerning special events
- Manages, maintains, and reports on area budgets and expense accounts
- Monitors and tracks chain account execution to ensure sold in programs are currently up to date and running
- Charged with the development of area sales representatives to include evaluation and training on industry best practices, products, technique, etc…

Territory Manager - TN,NC,SC @ Rogue Ales and Spirits
Jul 2017 — Jul 2018

- Managed 10 Wholesalers across three states
- Responsibilities included sales, pricing, and ordering for both beer and spirits
- Working both control and non-control states
- Increased shipment dollars by 16%, depletions by 17%, and awareness of the Rogue brands
- Developed and implemented sales plans for assigned markets
- Weekly tracking and analysis of expenditures to ensure target budget
- Build wholesaler programs for both the on and off premises
- Developed chain programming for general market and specific brand focus
- Monitored inventory and sales volume goals within market
- Utilized data from VIP to track performance and close gaps in market
- Presented new brands and marketing strategies to wholesalers and consumers
- Key Account management
- Have meet and exceeded performance and KPI goals ( +24% across the market)
- Track and monitor competitors’ activities and industry trends
- Product training for both Wholesalers, Retailers, and consumers
- Peer to peer development and growth – building a stronger team

Market Manager @ JJ Taylor Distributing
Jan 2016 — Jan 2017

- Working in conjunction with sales managers and supplier representatives to assist in development and execution of all local marketing plans and annual business plans
- Manage annual supplier marketing budgets
- Track expenditures of marketing budgets on a monthly basis
- Present, communicate and assist in execution of upcoming marketing programs to sales teams
- Coordinate POS orders for Trimesters with suppliers and sales teams and on an as needed basis
- Analyze successes and opportunities of marketing programs at retail
- Work with venues to order and maximize account partnership with proper distribution
- Evaluate, plan, organize and execute craft and specialty brand events

On Premise Key Account Manager @ JJ Taylor Distributing
Jan 2013 — Dec 2015

- Accountable for sales volume, share growth, and market development in the major venues and targeted on premise chain accounts in the total JJT footprint
- Direct contact with head buyers and Beverage Directors at National Chains such as Bloomin Brands, Chili’s, Hooters, and Seminole Indian Casino.
- Establishes sales and distribution goals by working with internal stakeholders, suppliers, key on-premise chain accounts and venues concerning special events
- Prepares reports of business transactions and keeps expense accounts
- Works directly with suppliers’ representatives in ordering brand POS and merchandise for key on-premise chain accounts
- Monitors and tracks chain account execution to ensure sold in programs are currently up to date and running
- Works directly with brewery representatives to sell in chain programs and to gain brewery support
- Manages and maintains the budget for area of responsibility

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