Global Sales & Marketing/Brand Development/Team Management
  • Anywhere, IL
  • February 27, 2020

Accomplished Sales & Marketing Leader highly regarded for progressive experience in guiding sales and new business development at a global level. Respected as a motivational, influential leader and collaborator who guides teams and builds sales strategies that consistently exceed expectations. Builds and maintains lasting relationships, driving stakeholder engagement and customer satisfaction through a people-focused approach. Out-of-the-box thinker committed to making continuous improvements in sales processes while utilizing extensive, data-driven market research to foster record business growth.

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Bachelor of Arts @ Northern Illinois University
Aug 1987 — Aug 1989

Major: English Dual Minors: Spanish/Business Administration


Sales @ Jeunesse Global
Jan 2014 — Current

* Achieved $65M group sales volume during tenure through pacesetting 28K-person sales and marketing network reaching 100+ countries throughout EU, Asia-Pacific, Africa despite significant market volatility.
* Launched India market expansion and incorporated data-driven strategies to achieve the fastest-growing India market team within 1 year, leading to nomination for the prestigious Diamond Impact Award.
* Direct extensive product/compensation training and other efforts to bolster communication, stability, positivity, and collaboration amongst global partners while simultaneously bringing down distributor attrition by 70%.
* Designated as key speaker and presenter at events, engaging industry leaders and building the company brand.
* Achieved Ruby Director rank (top 2% of distributors), and act as a trusted resource for executive leadership.

Regional Sales Manager @ Burgess Cellars Winery
May 2006 — Aug 2016

* Increased price points and profitability of 3 core offerings to support $1.5M in new revenue year-over-year.
* Added $1M in new revenue by refocused sales/marketing on differentiation, including building new content involving history and quality of product, resulting in a smooth repositioning.
* Aligned with owners to overhaul a dated market strategy and branding to achieve growth in depletions, profit, and brand visibility by up to 50%, excelling against high-profile US and European wineries.
* Realized 50%+ reduction in inventory levels in first 3 years, outpacing goals by 100% despite various challenges.
* Realigned distributor network as the principal liaison with multiple stakeholders.
* Led transformational change of sales behavior to dedicated grassroots sales efforts, elevating brand value and achieving high impact market visibility.
* Reinvigorated brand through aggressive engagement in key marketing opportunities while also removing need for outsourced marketing, saving 20% expense on gross sales.
* Established new pricing strategy to capture key on-premise opportunities, boosting accounts sold by 300% combined with a drastic inventory reduction; trained national distribution partners on all relevant sales functions.
* Aided product rebranding as a trusted resource with market functions.
* Chosen to handle additional duties throughout tenure, covering 18 additional B & C level States/Distributors.
* Brought on 3 independent Broker partners to enabled effective scaling during expansion.

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