- Waukesha, WI
- August 12, 2019
Entrepreneurial sales and marketing leader with unique experience and passion for craft beer, culture and operations who also understands the strategic go to market approach of larger scale breweries and brands.
Leadership purpose is to build loyalty with employees, customers and community through collaboration, curiosity and competitive spirit. Driven by a passion for business results, collective teamwork, creativity and continuous development of self and team.
Core values of trust, character, integrity, kindness, openness and adventure.
Skilled at creating strategic team vision and moving commercial strategy into local execution that drives profit for key stakeholders.
Recognized for people leadership, ability to navigate complex selling environments and mobilizing internal teams into activities that deliver results.
Acknowledged for strategic intellect, business acumen, emotional intelligence, articulate communication style, strong coaching skills and building valued local partnerships.
Focus in Marketing and Business Administration
Selected to lead a team of 22 passionate Ballast Point salespeople in craft centric cities across 15 states including CO, KS, MO, WY, MI, OH, KY, IN, IL, WI, MN, ND, SD, IA, NE. Accountable for achieving volume, distribution, and profit results for Ballast Point through effective business planning, distributor influence, retail execution, people leadership and budget management. Responsible for annual volume of 500,000 cases and $18,500,000 in annual gross revenue by investing $1 million annually in local activation and monthly performance metric tracking across the Constellation Brands organization and key chain retailers.
Recruited to initiate and lead a local sales team for a new craft and import beer division, Tenth and Blake™. Built the organization and sales team from a white piece of paper, ultimately leading a team of 24 Beer Merchants across 11 states including MI, OH, KY, IN, IL, WI, MN, ND, SD, IA, NE. Accountable for achieving volume, distribution, and profit results for craft and import breweries including Blue Moon, Leinenkugel’s, Pilsner Urquell, Peroni and Crispin cider. Built annual volume to 14.5 million cases of beer and $235,000,000 in annual gross revenue by investing $7 million annually in local activation. Led annual distributor business planning and performance metric tracking with MillerCoors sales leadership and support organizations.
Managed volume plan attainment, core distribution growth and selling activation across five states of IL WI, MN, OH and IN for Leinenkugel, Peroni, Pilsner Urquell and Grolsch breweries. Coached a team of five Beer Merchants against annual distributor planning, new product roll outs, retail account segmentation, brand promotions and beer education with craft centric accounts.
Accountable for driving brand awareness, trial and retail activation for the Miller portfolio across home brewery markets of WI, MN, ND and SD with a team of five local Marketing Managers. Responsible for activating national and local marketing strategy through sports & music alliance activation, directing media and creative agencies, and creation of trade programming.
Business manager role supporting a 28-person sales team and network of 61 distributors in WI, MN, ND and SD that delivers $450M in annual revenue. Accountable for volume, profitability, portfolio strategy development, and three direct reports. Responsible for annual planning, sales forecasting, pricing strategy, margin improvement, inventory and expense control.
Assembled and directed a team of category development managers, space management analysts and local chain account managers to deliver company revenue growth with four national customers: Ahold, Supervalue, IGA and Piggly Wiggly