Brand, Sales Operations and Sales Management Executive
  • Frisco, TX
  • August 26, 2020

Highly skilled in CPG Commercialization (Sales, Brand Marketing, Sales Operations & Shopper Marketing) with years of progressive leadership success and a history of results-oriented strategic business planning, innovative problem solving and breakthrough execution for many of America's beloved brands such as Dr Pepper, Snapple, Corona Extra and Shiner Bock. Curious, passionate and fascinated by insights that fuel success - I thrive on collaborating and growing with people as a player/coach across many varied roles in very large and smaller, nimble organizations.

B2C & B2B Marketing, Sales & Marketing Leader Cultivating and Coaching High Performance Teams, Persuasive/Inspired Selling & Advanced Negotiation, New Product Development, Stakeholder Engagement and Brand Growth. Experienced in all channels of CPG trade - Omnichannel, retail, foodservice, on premise, non-commercial/business/education/vending, hospitality, entertainment/sports, travel/leisure & UDS (up and down the street).

Insight (Why) -> Strategy (How) -> Action (What) -> Results (Win)

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Dual Major: BS Marketing :: BA Communications @ Towson University
Aug 1988 — May 1991


Marketing Director, Foodservice/Away from Home @ Keurig Dr Pepper
Jun 2004 — Jul 2020

Responsible for the stewardship and development of the Foodservice/Away from Home team, primary marketing advisor to the banner SVP/GM, member of the business unit’s Senior Leadership Team and guiding force in the creation and deployment of strategic business plans across all Immediate Consumption Trade Channels.

Brand Manager @ The Gambrinus Company
May 1995 — Dec 2003

Managed all aspects of Moosehead’s U.S.A. business/marketing planning and execution as the leader of a three-person team that included an Assistant Brand Manager and an Administrative Assistant. Also served as Gambrinus’ liaison to the Moosehead Brewery, Ltd., Saint John, Canada.

Sales Manager @ American Potomac Distributing Company
Jul 1991 — Apr 1995

Responsible for on and off-premise account calls – inventory, new product/package placement, pricing and promotion.

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