A wine & spirits industry sales leader, specializing in on premise and independent retailers.
  • Fountain Valley, California
  • October 21, 2020

For the past 20+ years as a Senior Sales Manager and Specialist, I have gained invaluable experience in devising innovative strategies that drive business growth as well as in developing effective partner relationships. This expertise has allowed me to be knowledgeable in sales and operational leadership that consistently exceeds organizational goals, improves profitability, and builds brand awareness.
Key competencies:
• Sales Specialist
• Sales Management
• Business Development Manager
• Regional Sales Manager
• On Premise Sales Specialist
• Team Management and Leadership
• Mentoring
• New Product Introduction
• Brand Building

Category
E-mail
cpurrington@outlook.com
Phone Number
7147245157
Company
Ste. Michelle Wine Estates
Title
Senior Key Account manager
Field #1

Education

WSET Level II @ Wine & Spirits Education Trust
Sep 2018 — Sep 2018
Certified Specialist of Wine (CSW) @ Society of Wine Educators
Nov 2008 — Nov 2008
Sommelier Level One @ Court of Master Sommeliers
Jun 2008 — Jun 2008
Certificate @ Cypress College School of Culinary Arts
Apr 2005 — Jun 2008

Culinary Arts and Restaurant/Hospitality Industry studies. Presidents Honor Role.

Experience

Senior Key Account Manager @ Ste. Michelle Wine Estates
Nov 2009 — Jul 2020

Provided leadership and brand management for 13 On-Premise sales teams, and two Off-Premise Sales teams from Riverside area to Mammoth Lakes. Managing the Ste. Michelle Wine Estates complete portfolio to 86 sales representatives. Successfully executed company volume and distribution goals and responsible budget management.

On Premise Division Wine Manager @ Southern Wine & Spirits
Feb 2008 — Oct 2009

Oversaw the North Orange County on-sale division of over 1,100 accounts to increase client base. Sourced new business by regularly conducting sales activities and wine tastings.
Key contributor to revenue growth by managing 12 sales representatives (the largest on-sale team), two key account representatives, and two brand specialists to maximize their efforts and selling potential.

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