- Keller, Texas
- December 24, 2020
Barron Beltz is a Fine Wine Executive who leads with integrity, character, confidence and vision. Invests in enduring relationships with customers and partners; forms and values camaraderie with teammates. Creates a culture of collaboration where resourcefulness, creativity, work ethic and achievement are celebrated. Exudes a genuinely warm, enthusiastic and optimistic disposition. Radiates a contagious passion for Fine Wine. Brings 25-years of consistently brilliant success operating as both a Vice President within the 2nd largest US distributor and a Sales Director for prestigious and iconic wineries both domestic and import.
- I am open to living in a world-class wine region in the US to work directly at a Prestigious Estate Winery as a Managing Director, Estate Manager, National Sales Manager, Director of Sales & Marketing or similar.
- I am also open to living in TX or CO as a National Sales Manager or Division Director of Sales with a Prestigious Estate Winery or Fine Wine Supplier.
- I strongly desire to work with a group of amazingly talented people who champion integrity and character and create a culture of passion, optimism and collaboration. And these Core Values are just as important as making & representing extraordinary, world-class Fine Wine. This best describes the setting for my next, long-term career destination.
SKILLS:
Sales & Marketing Planning & Execution
Brand Building: New & Established
Goal Creation, Forecast & Achievement
Revenue & Profit Optimizing
Budget & P/L Management
Negotiating & Building Solidarity
Strong Business Acumen
Keenly Developed Interpersonal Skills
Organizational and Analytical Expertise
Distributor Management: Internal & External
Customer Acquisition & Development
Staff Recruiting, Equipping & Motivating
Clear & Constructive Communication
Leadership & Sales Training
Dynamic Presentations & Public Speaking
Advanced Global Wine Knowledge
Proficient in Mac & MS OS + Office
Languages: English-fluent; German-advanced
Beyond all the experience, skills and accomplishments, is my character and personality. The following traits will give you an idea of who I am and what you can expect from me every single day: Leadership with Integrity. Producer. Collaborator. Strategic. Resourceful. Dependable. Committed. Sharp. Passionate. Dynamic. Optimistic. Composed. Genuine. Empathetic. Personable.
I look forward to the opportunity to connect with you.
Education
Experience
I created and launched the Wine Missionary website and YouTube channel when I lived in Germany in order to inform, educate and advise wine lovers in Europe through wine reviews, videos and articles.
- Wrote and published educational articles and hundreds of wine reviews.
- Designed, created, edited and published dozens of engaging & educational videos.
- Hosted Wine Seminars to educate consumers about the world of European wine.
In January 2016, Santa Margherita USA began handling their own iconic brand plus 7 others. Their Pinot Grigio was the US's #1 Selling Wine above $25, #1 in Restaurants, and sold 650,000 cases annually.
- I was recruited and hired in Sept 2015 to build a team and create infrastructure within distributors.
- Created pricing & profitability structure, and established pricing & programming with distributors.
- Recruited and trained 6 District Managers with character and proven track records of success.
- Southwest Region: TX, CO, NM, OK, KS, MO, LA, AR and MS
My family made a 5-year commitment to live abroad and bring Humanitarian Hope to Refugees, Elderly and Orphans. Additionally, I consulted, advised and mentored international, Global Workers.
In 2004, Michael Mondavi (Robert Mondavi’s oldest son) along with his wife, son & daughter founded FOLIO to represent their family's new Napa winery along with iconic, family-owned wineries around the world incl: Ornellaia, Masseto, Bruno Giacosa, Dal Forno, Frescobaldi & Charles Heidsieck Champagne.
- Earned “Stunning Colleague” and “Partner” status for exemplary performance and leadership.
- 4-year Overview: Revenue: +26.5%; +$1.4-Million; Net Income: +46%; Avg FOB: +$8/case
- Achieved Bonus metrics each year while staying within expenditure budget.
- Responsible for managing all internal aspects of regional business: owned the operating budget with robust & detailed annual planning for both financials and brands, plus monthly analysis, reviews & strategies; built and administered pricing models by state.
- Responsible for all aspects of distributor management: monthly planning, programming & marketing meetings; quarterly business reviews; pricing & profit negotiation; chargebacks; inventory forecasting; general sales meetings; brand launches; pre-sales; event planning & execution.
- Recruited, trained and supervised 2 direct reports: TX State Manager and Mountain Area Manager.
- Actively engaged in market activities: winemaker visits; seminars & tastings; key account calls.
- Southwest Region: TX, LA, NM, OK, CO, NV, NE, ND & SD
RNDC is the 2nd largest wine and spirits distribution company in the United States.
- Exceeded Revenue and Profit Goals each fiscal year while staying within expenditure budget.
- 4.5-year Overview: Grew Revenue +71% reaching $100-Million and 1-Million cases annually.
- Responsible for managing 3 Sales Divisions and overseeing business for 55 wine and spirit supplier partners, including: Pernod Ricard, Constellation, Beam Global, Patron, Sidney Frank, The Wine Group, Delicato, Coppola, Rodney Strong plus dozens of Luxury and Ultra-Premium Wineries.
- Actively recruited and developed new business with dozens of wineries and spirits companies.
- Directed 4 Statewide Sales Managers & Teams plus 2 Marketing Managers.
- Engaged in all supplier business reviews; created and executed market plans accordingly.
- Oversaw all Sales support initiatives: Marketing, Pricing, Programming & Inventory Management.
- Owned the operating budget: responsible for employee costs & expenses budget; meticulously analyzed, tracked and forecasted revenue, profit, expenses and cases sold by supplier and strategized, adjusted and executed accordingly to attain budgets and goals.
Established in 1986 on Mt Veeder, Napa, this iconic winery helped pioneer elegant, mountain wines.
- Exceeded Revenue and Profit Goals each fiscal year while staying within expenditure budget.
- Awarded Regional Sales Manager of the Year for fiscal year 2006.
- 3-year Overview: Revenue: +53%; Cases: +44%; Strongest regional performance in the country.
- Southwest Region: TX, LA, MO, KS, OK, AR
- Created & facilitated Leadership & Sales Training Programs.
- Created Sales Department Recruiting & Onboarding Programs.
- Previous to this role, I was promoted 6 times in 8 years in Sales and Sales Management positions.