Fine Wine Executive
  • Keller, Texas
  • December 24, 2020

Barron Beltz is a Fine Wine Executive who leads with integrity, character, confidence and vision. Invests in enduring relationships with customers and partners; forms and values camaraderie with teammates. Creates a culture of collaboration where resourcefulness, creativity, work ethic and achievement are celebrated. Exudes a genuinely warm, enthusiastic and optimistic disposition. Radiates a contagious passion for Fine Wine. Brings 25-years of consistently brilliant success operating as both a Vice President within the 2nd largest US distributor and a Sales Director for prestigious and iconic wineries both domestic and import.

- I am open to living in a world-class wine region in the US to work directly at a Prestigious Estate Winery as a Managing Director, Estate Manager, National Sales Manager, Director of Sales & Marketing or similar.
- I am also open to living in TX or CO as a National Sales Manager or Division Director of Sales with a Prestigious Estate Winery or Fine Wine Supplier.
- I strongly desire to work with a group of amazingly talented people who champion integrity and character and create a culture of passion, optimism and collaboration. And these Core Values are just as important as making & representing extraordinary, world-class Fine Wine. This best describes the setting for my next, long-term career destination.

Sales & Marketing Planning & Execution
Brand Building: New & Established
Goal Creation, Forecast & Achievement
Revenue & Profit Optimizing
Budget & P/L Management
Negotiating & Building Solidarity
Strong Business Acumen
Keenly Developed Interpersonal Skills
Organizational and Analytical Expertise
Distributor Management: Internal & External
Customer Acquisition & Development
Staff Recruiting, Equipping & Motivating
Clear & Constructive Communication
Leadership & Sales Training
Dynamic Presentations & Public Speaking
Advanced Global Wine Knowledge
Proficient in Mac & MS OS + Office
Languages: English-fluent; German-advanced

Beyond all the experience, skills and accomplishments, is my character and personality. The following traits will give you an idea of who I am and what you can expect from me every single day: Leadership with Integrity. Producer. Collaborator. Strategic. Resourceful. Dependable. Committed. Sharp. Passionate. Dynamic. Optimistic. Composed. Genuine. Empathetic. Personable.

I look forward to the opportunity to connect with you.

Phone Number
Wine Missionary
Field #1


Humanitarian Studies @ University of the Nations
Aug 2016 — Mar 2017
Business Management Studies @ Collin College
Oct 2000 — Oct 2003


Founder @ Wine Missionary
Apr 2018 — Current

I created and launched the Wine Missionary website and YouTube channel when I lived in Germany in order to inform, educate and advise wine lovers in Europe through wine reviews, videos and articles.
- Wrote and published educational articles and hundreds of wine reviews.
- Designed, created, edited and published dozens of engaging & educational videos.
- Hosted Wine Seminars to educate consumers about the world of European wine.

Director of Sales, Southwest @ Santa Margherita USA
Mar 2016 — Mar 2016

In January 2016, Santa Margherita USA began handling their own iconic brand plus 7 others. Their Pinot Grigio was the US's #1 Selling Wine above $25, #1 in Restaurants, and sold 650,000 cases annually.
- I was recruited and hired in Sept 2015 to build a team and create infrastructure within distributors.
- Created pricing & profitability structure, and established pricing & programming with distributors.
- Recruited and trained 6 District Managers with character and proven track records of success.
- Southwest Region: TX, CO, NM, OK, KS, MO, LA, AR and MS

Founder @ Gospel 4 The Nations
Mar 2016 — Dec 2020

My family made a 5-year commitment to live abroad and bring Humanitarian Hope to Refugees, Elderly and Orphans. Additionally, I consulted, advised and mentored international, Global Workers.

Sales Director and Partner, Southwest @ FOLIO Fine Wine Partners
Aug 2011 — Sep 2015

In 2004, Michael Mondavi (Robert Mondavi’s oldest son) along with his wife, son & daughter founded FOLIO to represent their family's new Napa winery along with iconic, family-owned wineries around the world incl: Ornellaia, Masseto, Bruno Giacosa, Dal Forno, Frescobaldi & Charles Heidsieck Champagne.
- Earned “Stunning Colleague” and “Partner” status for exemplary performance and leadership.
- 4-year Overview: Revenue: +26.5%; +$1.4-Million; Net Income: +46%; Avg FOB: +$8/case
- Achieved Bonus metrics each year while staying within expenditure budget.
- Responsible for managing all internal aspects of regional business: owned the operating budget with robust & detailed annual planning for both financials and brands, plus monthly analysis, reviews & strategies; built and administered pricing models by state.
- Responsible for all aspects of distributor management: monthly planning, programming & marketing meetings; quarterly business reviews; pricing & profit negotiation; chargebacks; inventory forecasting; general sales meetings; brand launches; pre-sales; event planning & execution.
- Recruited, trained and supervised 2 direct reports: TX State Manager and Mountain Area Manager.
- Actively engaged in market activities: winemaker visits; seminars & tastings; key account calls.
- Southwest Region: TX, LA, NM, OK, CO, NV, NE, ND & SD

Vice President, Sales and Marketing @ Republic National Distributing Company
Jan 2007 — Jul 2011

RNDC is the 2nd largest wine and spirits distribution company in the United States.
- Exceeded Revenue and Profit Goals each fiscal year while staying within expenditure budget.
- 4.5-year Overview: Grew Revenue +71% reaching $100-Million and 1-Million cases annually.
- Responsible for managing 3 Sales Divisions and overseeing business for 55 wine and spirit supplier partners, including: Pernod Ricard, Constellation, Beam Global, Patron, Sidney Frank, The Wine Group, Delicato, Coppola, Rodney Strong plus dozens of Luxury and Ultra-Premium Wineries.
- Actively recruited and developed new business with dozens of wineries and spirits companies.
- Directed 4 Statewide Sales Managers & Teams plus 2 Marketing Managers.
- Engaged in all supplier business reviews; created and executed market plans accordingly.
- Oversaw all Sales support initiatives: Marketing, Pricing, Programming & Inventory Management.
- Owned the operating budget: responsible for employee costs & expenses budget; meticulously analyzed, tracked and forecasted revenue, profit, expenses and cases sold by supplier and strategized, adjusted and executed accordingly to attain budgets and goals.

Sales Manager, South Central Region @ The Hess Collection Winery
Dec 2003 — Dec 2006

Established in 1986 on Mt Veeder, Napa, this iconic winery helped pioneer elegant, mountain wines.
- Exceeded Revenue and Profit Goals each fiscal year while staying within expenditure budget.
- Awarded Regional Sales Manager of the Year for fiscal year 2006.
- 3-year Overview: Revenue: +53%; Cases: +44%; Strongest regional performance in the country.
- Southwest Region: TX, LA, MO, KS, OK, AR

Field Development Manager @ Republic National Distributing Company
Jul 1992 — Nov 2003

- Created & facilitated Leadership & Sales Training Programs.
- Created Sales Department Recruiting & Onboarding Programs.
- Previous to this role, I was promoted 6 times in 8 years in Sales and Sales Management positions.

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