- ELMHURST, IL
- February 18, 2020
Sales & Sales Management, Business Planning & Strategy, Distributor Management, Brand Development, Customer Relationship Management, Data Analytics, Customer and Trade Marketing P&L Management, 3-Tier system, On and Off Premise
Specializing: Building relationships with Customers and Distributors to win in the marketplace
Experience: 13 years with Distributors; Romano Bros. (Southern Glazer), Judge & Dolph (Breakthru)
10 years with suppliers; Diageo and Coca-Cola.
Goal: Continue to build my career to be an expert and mentor in this industry.
Oversaw business with 4 beer distributors in Illinois to deliver annual operating and national distribution plans for total Guinness beer and Smirnoff Ice brand portfolios. Directed sales plans, marketing plans, inventory, and finance meetings with all distributor stakeholders. Planned KPIs and managed success of 2 retail market managers. Actively managed P&L and revenue growth for all distributors.
Oversaw Publix and Winn-Dixie business including marketing, promotions and inventory logistics management with full P&L responsibility. Conducted formal business reviews and collaborated with category managers and buyers, creating brand goals, promotional calendars, and pricing strategies.
Liaised between new Coca-Cola based marketing team and existing Odwalla sales and DSD operations. Combined customer insights with Odwalla brand marketing strategies and capabilities to create customized promotional programs for national retailers, including Safeway, Target and Whole Foods.
Provided strategic direction for Odwalla business to the Minute-Maid business unit at all levels: account manager, broker, distributor, and retailer for convenience and drug channels. Developed channel specific sales materials, POS merchandising, coupons and trade magazine ads. Directed brand participation in national and local trade shows including NACS.
Collaboratively built, communicated, and executed annual plans for Target, Jewel-Osco, Walgreen’s, Albertsons, and SuperValu banners for Odwalla brand juices, smoothies, and nutritional bars. Orchestrated retail account headquarter meetings to share brand strategy to retailer team leadership, broker teams, and distributors. Communicated customer, industry, and competitive insights to identify opportunities and risks to business plan.
On-Premise roles selling in full portfolio of wine and spirits brands at both Distributors.