Beverage CPG Professional
  • Cave Creek, AZ
  • March 19, 2020

An accomplished leader with a track record of improving sales performance and capturing additional ROI from operational efficiencies as well as pricing and sales techniques across every part of the CPG industry through detailed analytics and tactical sales strategies.  Experience designing and implementing solutions and KPIs that provide immediate and measurable value to sales and operational teams.

Core Competencies:

Fact-Based Sales Techniques | Big Data Structuring and Analytics | Inventory and Forecasting Management | Sales and Operational Enablement through Process Efficiencies | Developing Channel and Direct Sales Teams | DAX | Power Query | Tableau

Phone Number
Field #1


Bachelors @ Northern Arizona University
May 2005 — May 2006

Guest Lecturer - 2015 thru Present


Director - Category Strategy & Insights @ Hensley Beverage Company
Jan 2017 — Jan 2020

Introduced and integrated syndicated sales data into the current CRM; enabling sales management to make better data-driven sales decisions that were beneficial to both retail partners and ourselves. Developed outside sales dashboards for all on-premise sales representatives, giving them and their customers visibility on trends and historical sales data that led to measurable sales and distribution growth. Creation of these systems allowed the company to have both its largest year for revenue and profit.

Corporate Retail Manager @ Hensley Beverage Company
Jan 2015 — Jan 2017

Led retail execution with responsibility for outside retail sales team and Key Account Managers. Directed retail strategy solutions, including sales enablement through structured fact-based training and brand opportunities by compiling and analyzing big data from IRI and Nielsen. Provided cross-functional management to the Brand Team in pricing strategy and data models, allowing sales teams to expedite administrative functions resulting in additional field time for managers and field sales.

Region Manager @ Deschutes Brewery
Jan 2012 — Jan 2015

Cultivated successful partnerships with distributors across Arizona, New Mexico, and Utah that resulted in a combined double-digit growth year over year. I was invited to open expansion markets to share sales culture with new distributors and oncoming managers. Additionally, I contributed to the internal LEAN team by creating an inventory forecasting model that assisted regional managers and distributors across the country in maintaining proper inventory, minimizing losses to distributor partners and brewery.

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