Ryan Stender

Marketing and Telecommunications. 5/99
Minor Spanish

Leverage personal and professional connections to secure new company business and drive incremental revenue.
Manage the relationship with key agency partners including Universal Music Group and Pepsico.

• Led development of national launch plan for The Rolling Stones’ Crossfire Hurricane Rum.
• Manage Crossfire Hurricane Rum integration into key tentpoles including Rolling Stones 2024 Hackney Diamonds Tour,
Universal Music Group GRAMMYs after party and South Beach Wine & Food Festival.
• Liaise with executive stakeholders at Pepsico to maximize support against talent and music licensing needs across total portfolio.
• Build relationships with best in category brands and integrate them into the Mayflower Entertainment ecosystem.

Utilized insight, strategy and creativity to help best in class cannabis and spirits brands get on and off the retail shelf.
Joint venture partner in DJ Khaled’s grooming line BLESSWELL.

• Championed negotiations and sales growth on behalf of Southern Glazer’s Wine & Spirits leadership team for new CBD suppliers and liquor brands.
• Consulted on talent negotiations for Ten to One Rum with Ciara and Fun Wine with Christina Aguilera.
• Built integrated marketing and communications plans for retainer clients including, but not limited to, TGI Fridays, Lobos 1707 Tequila, DORSIA, Ten to One Rum, and Fun Wine.

Developed and led integrated marketing agency initiatives with primary focus on Combs Wine and Spirits brands in
partnership with Diageo North America- CÎROC Vodka, CÎROC VS, and DeLeon Tequila. Oversaw umbrella strategy
build-out and go-to market strategy. Specific accountabilities building press plans, break-thru creative, sports and
entertainment sponsorship activations, event execution, ambassador support, media partnerships, influencer
engagement, talent management, national account management, press, social/digital and more.
• Spearheaded annual brand planning process in partnership with Diageo executive team to identify strategic goals and KPIs.
• Led team in buildout of sports and entertainment sponsorship strategy, selection criteria framework and relationship implementation.
• Drove negotiations and retained accountabilities for all annual sponsorships, partnerships and tentpole activations
including, but not limited to, GRAMMYs, NBA, BET Awards, Tribeca Film Festival and Coachella.
• Worked to bring to market new products including CÎROC Peach, CÎROC Pineapple, CÎROC Mango, and CÎROC Apple,
all which were recognized as the #1 vodka flavor innovation of the launch year.
• Served as a representative on the Executive Leadership team of Combs Enterprises

Partnered with world class brand leaders to identify and lead marketing and press initiatives. Integrated marketing efforts include communications, sponsorship activations, event execution, talent management, product placement opportunities, and more.
• Clients included Combs Wine & Spirits (CÎROC Vodka and Deleon Tequila), Primo Water, Bravo, Cazadores Tequila, Groupon, Tilson PR (servicing top food and beverage partners)
• Managed CÎROC Sponsorship as Official Vodka of the GRAMMYs and Official Partner of the NBA designations
• Led integrated marketing efforts for Primo Water helping to bring brand awareness up by +17% vs YAGO and increasing seasonal tentpole activity by 38% year over year
• Increased product placement and partnership integrations for Bravo’s “The Millionaire Matchmaker” by 58% year over year.
• Established and managed national marketing partnerships with the Super Bowl, Sundance Film Festival, NBA All-Star Weekend and other red-carpet events garnering more than $500K additional revenue annually

Led brand strategy and national marketing plans across nine cities. Oversee national events and marketing staff members including promotions, marketing, and PR. Responsible for executing more than 100 events annually reaching 1.4MM consumers.
• Established and managed national marketing partnerships with the Super Bowl, Sundance Film Festival, NBA All-Star Weekend and other red-carpet events garnering more than $500K additional revenue annually

Managed the development and execution of all North American Burger King branded entertainment, events, promotions and sponsorship properties including NFL, NASCAR, Spiderman, and Star Wars. Oversaw the total promotional process including creative development, timing, internal/external sell-in of program, promotional materials, communication and budgets.
• Launched first Burger King/NFL marketing program, NFL Your Way, which offered multiple consumer touch points to experience the NFL while interfacing with the brand. Promotional window saw sales lift of 11% on featured product
• Negotiated contract and managed relationship of multi-year partnership with the NFL
• Strategized and facilitated the rebirth and re-branding of “The King”. Oversaw all King PR integration, celebrity appearances, and Spring Break consumer activations
• Spearheaded Michael Waltrip Racing Team partnership and all national/local marketing programs attached to the platform. Promotional window saw 2.4% sales increase vs. pre-period

Oversaw cross-functional project teams to deliver target-focused on-premise promotions against sports and entertainment properties including Scooby Doo, Harry Potter and the Chamber of Secrets, Charlie's Angels II, NCAA Final Four, and NASCAR to garner incremental displays at retail. Generated alliances internally and externally by continuously identifying and bringing forward opportunities that created success for CCNA and its customers, bottlers, suppliers, communities, and governments.
• Managed '02 and '03 Minute Maid Refreshment integrated marketing program Strategy, Planning and Execution to help brand achieve volume objective of 63MM eq. Cases and 74MM eq. Cases respectively
• Introduced and cultivated Minute Maid's partnership with NCAA Women's basketball. The program’s success grew into an overall Coca-Cola sponsorship of the NCAA