Sales manager with over 16 years of account, wholesaler and people development experience
  • Rancho santa margarita, California
  • January 17, 2019

Dear Hiring Manager,

Accomplished beverage sales professional with over 16 years of account, wholesaler and people development experience. I have extensive experience in off-premise and on-premise sales, marketing and wholesaler management. I have spent the last 6 years managing 11 states in the West Coast working alongside Southern Wine, Breakthru Beverage and more recently Pepsi. My background experience includes:
• Product management
• Strategic planning
• New product introductions
• Cold calling and follow up
• Merchandising
• Inventory/quality control
• Training and development of a sales team
I have consistently met and exceeded sales and distribution goals throughout my career, and have strong working relationships with various wholesalers and national accounts
Please review my attached resume for additional details regarding my expertise and career achievements

Thank you for your time and consideration,


Richard Harrison

Phone Number


Bachelor Of Arts Hotel And Catering Institutional Management @ Blackpool & Fylde College, England
Oct 1994 — May 1997

Hotel and Catering School focused on Hotel management


Director Of On Premise West Division @ VOSS Water
Apr 2012 — Dec 2018

Division Director with responsibility for twelve states in the West. Successfully managed a team in California & Nevada, and personally managed 10 other states through distributor management and regular market visits. I have successfully managed various distributors in the West, including Southern Glazers Wine & Spirits, Odom distributing, Breakthru Beverage, Carlson distributing, and more recently Pepsi Co. I was responsible for sales of over 350,000 cases in 2017, and revenue of over $6,500,000. Case sales were increased by over 80,000 cases since 2012, and revenue by over $1,726,000. Responsibilities include distributor management, people management/development, account management, order/inventory management and budget management

Retail Region Manager West @ Danone Waters Of America
Aug 2008 — Jan 2012

Region Manager with responsibility for the markets of Southern California, Arizona, Nevada, New Mexico and Hawaii. Successfully managed up to 6 people in these markets, along with key account management of the chain business through Coca-Cola. Set programs and price discounts with Smart and Final, Ralphs, Stater Brothers, Walgreens and convenience chains. Manage approximately seven million dollars in sales for the region through all channels of the Coca-Cola distribution network, with Los Angeles being almost 50% of the sales. Other responsibilities include, budget management, goal setting, development of the team, distributor management, merchandise management

Region Director Of On-Premise @ FIJI Water
Apr 2007 — Jun 2008

Region Manager responsible for sales of over 200,000 cases. Successfully managed a Southern California team of six people. Within the first six months of employment I increased sales 7%, resulting in annual growth of 24%. Responsibilities include, budget management, Selling Skills training, creating/implementing programs and incentives with Young’s Market and creating proposals for accounts

District Manager San Diego @ Boston Beer Company
Mar 2004 — Feb 2007

District Manager responsible for the second largest wholesaler on the west coast with sales of 320,000 cases. Successfully managed and allocated $300,000 in annual budget dollars and implemented goals and strategies to achieve distribution and sales goals. Managed a team of up to 6 Account Managers in San Diego County. Grew supermarket class of trade by 8% to 73,000 cases and achieved wholesaler growth of 4%. Responsible for hiring and developing sales team and participated in on-campus College recruiting events.

On - Premise National Account Manager @ Boston Beer Company
Mar 2002 — Feb 2004

Successfully managed and developed relationships with on-premise national accounts and local chains such as California Pizza Kitchen, Cheesecake Factory, House of Blues, Hennessy's Tavern and Claim jumper. Worked with food and beverage directors to increase distribution nationwide. Implemented Sam Adams menu branding in all menus nationwide with California Pizza Kitchen. Increased case volume with California Pizza Kitchen by 29%. Increased Cheesecake Factory case volume by 19%. Worked with wholesaler teams and Boston Beer team to execute account programs and tactics.

Contact Candidate