Facta Non Verba - Proven National Sales Director (Bang Energy Drinks/Takis Fuego)
  • McKinney, TX
  • October 2, 2020

I am a high energy executive with a proven record of achievement and demonstrated success managing multimillion-dollar sales growth while providing leadership in highly competitive markets. I am adept at driving business revenues and improving sales-team performance. I have been complimented for being an exceptional mentor and coach that is tenacious in building new business, securing customer loyalty, and forging strong relationships with external business partners. I have a strong track record of developing, launching, and accelerating projects with steadfast focus on stakeholder buy-in and feedback.

I have had the opportunity to lead some of the top emerging CPG brands in the United States. (Ex. Takis Fuego and Bang Energy) I have formidable experience executing Business Plans and Key Performance Metrics. I consistently drive business, win in the market, and create a winning culture. I have grounded experience in working with third party distributors, brokers and managing key accounts.

I have had the opportunity to lead some of the top emerging brands in the United States. (Ex. Takis Fuego and Bang Energy) My track record includes bringing various unknown brands from obscure products to National prominence. I believe my experiences can be an attribute to your company.
I have also personally developed strong relationships with multiple category buyers across the US.
I have called on: Center Store, Impulse, Candy, Health and Beauty, General Merchandise, and Beverage buyers.

I have also called on the top Wholesalers in the US. (Ex. McLane, Core -Mark, Eby-Brown-PFG, HT Hackney, Grocery Supply…)

The following is a list of National Chain Accounts that I have personally negotiated and secured product placement:

Family Dollar
Walmart C-Store
Dollar Tree
99 Cents Only
Albertsons (Safeway, Vons, Tom Thumb…)
Circle K (All Divisions)
TA Petro
Murphy USA
Plaid Pantry
United Pacific
GPM Investments
* Plus, Various Regional Chains and Cash & Carry

My skillset includes:

Vice President - National Accounts (Corporate Vision, Planning, and Strategic Oversight)
Sr. Key Account Management
Driving Sales Team Performance
Financial and Account Analysis
Strategic Alliance and Partnership Development
Sr. Consultative Sales and Negotiating Skills
International Sales Experience: 60 Different Countries
Direct Report Management: 100+
Multiple Channel Experience

Phone Number
Field #1


Bachelor of Science @ Oklahoma State University - Spears School of Business
Aug 1989 — May 1992

Business Management BS and Marketing Minor


University of North Carolina
Kenan-Flagler Business School
Certificate of Capital Investments

Southern Methodist University
Cox School of Business Executive Education
Certificate of Leadership


National Sales Manager (Managed Total US Sales Operations and Key Accounts - Bang Energy Shots) @ VPX PHARMACUETICALS dba VPX Sports (Bang Energy)
Jan 2019 — Aug 2020

Recruited by VPX Sports – Performance Beverage and Sports Nutrition (2019-dollar sales: $723.6 million)

o Managed national VPX Energy Shot Division - Bang and Redline Energy Shots
o Owned and developed corporate vision, planning, and strategic oversight
o Delivered + 329.8% volume increase in small and large format channels
o Increase total ACV penetration by + 15.5% * IRI 52 Weeks Ending 6/14/2020
o Secured placement in nation’s top chains (Walmart, Kroger, 7-Eleven, Circle K…)
o Total national account call responsibility spanning across (50) states
o Engaged (32) National and Regional Account Managers
o Responsible for category execution of all programs and promotions
o Directed entire US Bang Energy Shot Division sales and operations

Sr. Vice President of Sales - National Accounts @ Haider Corporation
Jan 2017 — Jan 2019

Developed and managed U.S. strategic sales plans for both energy shots and energy drinks

o Managed $20.3MM top selling Tweaker energy shot brand: +13.4% growth
o Led company to achieve two years consecutive double-digit growth
o Managed brand to become the #2 energy shot company in the U.S.
o Recognized in 2017 Dallas Business Journal "People on the Move"
o Received 2017 National Accolade "Movers and Shakers" - Beverage Industry
o Accelerated distribution (E-commerce, national chains, brokers, distributors & wholesalers)
o Recruited as U.S. Director of Sales and promoted to Sr. Vice President of Sales
o Developed and managed key account national broker plan using top U.S. wholesalers
o Established Amazon and account management process for additional online sales

Director, Global Corporate Accounts (US Headquarters: Dallas TX) @ Regus (United Kingdom)
Jan 2009 — Apr 2011

o Managed growth of $15-20MM and closed $8MM in new business transactions
o Proven success in international sales (Americas, Asia Pacific, EMEA, and Latin America)
o Top international sales results in over 60 different countries
o Ranked #1 of 500 North America Sales Business Development Managers
o Closed 195 contracts in one month – largest number in company’s 20+ year history

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