- Frisco, TX
- January 11, 2019
Experienced Vice President Sales with a demonstrated history of success in the beverage industry. Strong business development professional skilled in Leadership, Marketing Management, Business Planning(P&L), Consumer Products, and Sales. Developed expertise and successful Sales and Marketing models in the Hispanic Consumer Segment over that last fourteen years.
Key Competencies include:
Business Development P & L Management
Consumer Products Sales Forecasting / Budgeting
Strategic Goal Alignment Key/National Account Relationship
Field Marketing Leadership / Team Building
Developed US Hispanic Sales & Field Marketing Strategy to grow the US Hispanic
Business (A 2 Billion Dollar Business) over 60 million dollars in 2017 while increasing
profits and margin over 7%
Produced greater than 15% sales growth last 3 years that led to market share growth by applying proven growth strategies to new brands and continued growth of current brands.
Managed multi-million dollar Field Marketing & Agency budgets.