Successful Sales and Marketing Executive with a proven track record in executive leadership for Fortune 500 companies.
  • Frisco, TX
  • January 11, 2019

Experienced Vice President Sales with a demonstrated history of success in the beverage industry. Strong business development professional skilled in Leadership, Marketing Management, Business Planning(P&L), Consumer Products, and Sales. Developed expertise and successful Sales and Marketing models in the Hispanic Consumer Segment over that last fourteen years.

Key Competencies include:

 Business Development  P & L Management
 Consumer Products  Sales Forecasting / Budgeting
 Strategic Goal Alignment  Key/National Account Relationship
 Field Marketing  Leadership / Team Building

Phone Number
Field #1


Vice President Sales- Hispanic Markets @ Dr Pepper Snapple Group
Apr 2012 — Oct 2018

Developed US Hispanic Sales & Field Marketing Strategy to grow the US Hispanic
Business (A 2 Billion Dollar Business) over 60 million dollars in 2017 while increasing
profits and margin over 7%
Produced greater than 15% sales growth last 3 years that led to market share growth by applying proven growth strategies to new brands and continued growth of current brands.
Managed multi-million dollar Field Marketing & Agency budgets.

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