Aggressive sales manager that's passionate about the beverage industry
  • Castle Rock, Colorado
  • June 12, 2019

Experienced Sales Manager with a demonstrated history of 10+ years working in the beer, wine and spirits industry. Passionate about the Beverage Industry. Skilled in Brand Management & Development, Budgets, Market Planning, Data Analysis, Territory Account Management, and Alcohol Industry. Strong sales professional with willingness to continue to grow.

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Level 1 @ Court of Master Sommeliers
Feb 2012 — Feb 2012
B.S. in Recreation & Leisure Management @ University of Northern Colorado
Aug 2000 — May 2006


Area Sales Manager - CO & KS @ Mighty Swell Spritzers Co.
Jul 2018 — Current

Managing brand communication and coordinating sales with distributors in both Colorado & Kansas –
forecasting, inventory management, pricing, budgets, marketing programs, incentives and brand development

Driving distribution and display activity with the wholesaler & engaging consumers to build
awareness for the brand in the Colorado & Kansas markets

Plan & execute effective sales calls with the distributor – product training, events & work-with’s

Develop strong relationships with key accounts, gain new accounts, PODs and analyze trends & data

Hire, train and lead a team of in-house Brand Ambassadors that help build brand awareness through event activation, in-store sampling and hand sells

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