- Vista, California
- September 29, 2021
In today’s highly competitive market, organizations need strong and aggressive sales leadership to meet ever-changing business development goals. I am certain I can contribute this level of performance to the company, and I invite you to consider my qualifications and accomplishments:
• Experience-11+ years of productive sales and marketing.
• Sales & Marketing Strategy
• Distributor management
• 3rd Party Management
• Beer, Wine and Spirits (Open to outside industry opportunities)
• State Management
• Regional Chain Retail & On Premise Account Management
• Collaboration with cross functional teams
• Reporting tools (Diver)
• Fact Based Selling
• Executing new product launches
• Increasing brand market share
I am a driven, passionate and team oriented sales professional focused on delivering results in competitive and fast paced environments. I would welcome the opportunity to discuss in more detail how my background can be of benefit to your company.
Education
Experience
Manager of multiple distributors, beer, wine and spirits in California managing the off premise of a specialized portfolio.
Manager of multiple distributors, beer, wine and spirits in California managing the off premise of a specialized portfolio.
• Mentored and trained direct sales personnel on how to sell our products, resulting in territorial growth of 3.7% in market share from April 2018-March 2019:
Grew sales for The Botanist (On-Premise) in NJ April 2018-March 2019, +50.2% vs LY
Grew total sales for LOUIS XIII (On-Premise) in NJ April 2018-March 2019, +11.2% vs LY
Grew total sales for Cointreau (On-Premise) in NJ April 2018-March 2019, +13.4% vs LY
• Worked with Field Marketing in the development and execution of all national programs as well as local planning meetings.
• Assisted the Regional Sales Director in preparations for all distributor QBR’s and lead the QBR for the on-premise in the state.
• Monitored and operated within price marketing and stated travel budget.
• Responsible for contributing to the achievement of the Divisional profit and volume goals by working directly with Key Distributor Sales Management and Sales Representatives in in the proper execution of all Divisional Marketing and Sales programming:
Grew total sales for LOUIS XIII in PA from April 2016-March 2017, +10.2% vs LY
Grew total sales for Remy VSOP in PA from April 2016-March 2017, +12.4% vs LY
Grew total sales for Remy 1738 in PA from April 2016-March 2017, +32.6% vs LY
• Managed all On and Off -Premise sales activity as it related to Pennsylvania including but not limited to sales distribution, programming, sales activation, pricing and account management.
• Presented in advance all sales programs to the Supplier Brand Manager and Director of Sales for activation.
• Defined and implemented the sales program and measured the results throughout the process to completion.
• Executed all local market programming as validated in the Planning meeting, including working closely with key distributor personnel within each Division (i.e. Field Sales Managers) to ensure the proper execution of the program.
• Managed On/Off Premise Market in Southern New Jersey.
• Managed On Premise Market in Pennsylvania.
• Established and maintained relationships with bartenders, account managers, and account owners at assigned accounts to facilitate new points of distribution and depletion growth:
Became the local “face of” Rémy Martin
Identified/helped fill distribution gaps
Placed and refreshed Rémy Martin Point-of-Sale materials in assigned accounts
Implement wholesaler MBO’s