- Palm Desert, CA
- October 27, 2020
An award-winning, resourceful and results-driven Sales Manager offering years of experience in strategic operational planning, as well as coordinating the implementation of key projects, procedures and management within the alcohol industry. Demonstrated history in cultivating and maximizing high-value business relationships and strategic partnerships with customers, key decision makers, suppliers and senior management.
Presently manages a team of seven sales representatives across four counties, securing revenue & sales goals which has resulted in becoming the company leader in the state for both categories. Maintains particular specialty in craft beer, artisanal spirits, business development, new product launches and market adaptation.
Veteran at pioneering and growing markets for new products and services, blends an educational and solutions-oriented sales style with a burgeoning management technique founded on strategic planning skills, project management, principles and a respect and dedication to customer needs to drive and improve profitability, business growth and client satisfaction
Oversaw the direct sales of premium wine, craft beer & artisanal spirits into on & off premise accounts in key markets within San Diego.
Specialized in craft beer and artisanal spirits in highly competitive markets such as North Park and Downtown San Diego
Preforms functions in accounts that would include new product distribution, well & back-bar placements, wine list placements, beer tap & bottle placements.
Set up and execute programs and promotions in key accounts in order to drive distribution and new opportunities.
Responsible for driving volume and sales growth, while meeting and exceeding target goals.
Corporate Wine, Beer & Spirit Director
Oversaw the operations, purchasing & promotions of all wine, beer and spirits within a chain of independent retail markets consisting of four gourmet markets, two health food markets and four priced value markets.
Contributed to retail marketing campaigns by writing and creating contact email lists, retail pricing lists, tasting notes and printed weekly advertisements.
Generated weekly and monthly reports for ownership detailing sales trends and store performances
Developed new business opportunities & strategies around how to identify and target new customers.
Wrote and expedited purchase orders, negotiated prices to maintain profit and communicated with vendors regarding inventory needs.