Experienced President and CEO
  • Novato, CA
  • July 18, 2019

Dennis is an experienced President and CEO and a highly analytical decision-maker with extensive experience in building, turning around, and operating companies, along with proven history of increasing productivity and generating positive results from difficult situations. Reliable results leader who has overdelivered the financial plan five consecutive years. Accomplished strategic thinker with a proven ability to identify and develop creative concepts that work. Brand/Category developer, having been a leader in building the Craft Beer and Craft Spirits categories. Proven track record in recruiting, motivating, and directing successful leadership teams that deliver results. Unique perspective and successful background in sales, marketing, and operations in spirits, beer, and wine industries state- and world-wide. Experience driving profit through efficiency. Excellent planning and organizational skills with the ability to prioritize and get things done in a rapidly changing and highly regulated environment.

Areas of Expertise: Asset & Liability • Market Strategy • Return on Investment • Brand Building • National/Regional Sales • Revenue Growth • Budget Development • Negotiations • Staff Coaching & Mentoring • Change Management • New Business Development • Strategic Alliances • Conflict Resolution • New Product Development • Strategic Planning • Consumer Marketing • Profit & Loss Management • Team Building • Corporate Reorganization • Profit Margin Increases • Training & Development • Forecasting • Relationship Building • Visionary Strategies

Phone Number
Field #1
DENNIS-P-CARR.pdf 173.55 kB


BS Marketing @ San Diego State University
Aug 1986 — Dec 1990


President and CEO @ Hotaling & Co.
Apr 2011 — Feb 2019

As President and CEO, I was responsible for the success of the company. I set the vision and growth strategy and directed the leadership team to execute that vision. Passion drives me and my team to accomplish success beyond what most feel is likely.

We built a successful new business model within the premium spirits category that builds brands through education and influencer engagement.

As a distiller and importer, we developed one of the most interesting premium spirits portfolios in the U.S. Key brands we introduced/developed are Nikka Japanese Whisky, Luxardo Italian Liquors, Hine French Cognac, Kavalan Taiwanese Whisky, Junipero Gin, Barsol Pisco and Old Potrero Rye Whiskey.

Built the business from 12 employees and $8MM in annual sales revenue to 64 employees and $44MM in sales.

Key Responsibilites: Full P&L accountability, strategic planning, brand innovation, strategic partnerships, company restructure.

Contact Candidate