- Portland, OR
- March 31, 2020
Regional Sales + Marketing Manager
Spearheaded marketing campaigns and product initiatives to increase
sales and market presence for a prestigious Oregon vineyard, resulting in
20% growth in three months.
Developed a field pricing program to optimize inventory and allocation
management, uniquely curating client portfolios and investments.
Created and implemented wine education seminars, consumer facing
events, and peer to peer trainings.
Executed weekly sales data analyses to develop detailed internal reports
Cultivated and managed a client base of over 70 New VIP accounts.
Produced network of established retail, on premise, and off premise
relationships to maximize ROI.
Implemented cross functional marketing plans to exceed company KPIs
via wine education, digital campaigns and key account management.
Built new territory sales by 30% in the first year.
Produced 50% increase of wine placements in a competitive marketplace.
Generated sales by cultivating strong relationships with clients and
prospecting new account relationships within my assigned territory