Results Oriented Sales Leader in Retail and Consumer Packaged Goods
  • Victoria, Minnesota
  • April 22, 2019

Twenty-nine years of experience across general management and sales combined with customer development, category management and brand/shopper/trade marketing. Specific industry expertise in consumer food and beverages, wine, spirits business categories, and retail. Consistent track record in growing share for category and retail partners through data, insights, strategy and execution. Recognized for delivering exceptional results through strong talent development, organizational effectiveness, strategic and operational excellence. Thrives in a fast paced, competitive team environment. Possesses an innovative and energetic personality to consistently exceeded goals and develop future leaders. Experience spans from startups to Fortune 500 companies throughout the United States.

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Bachelor of Science Food Marketing @ Western Michigan University
Aug 1986 — Dec 1990


Vice President of Sales @ Perfect Brands Inc
May 2018 — Current

Responsible for sales and management of Perfect Vodka. Distributor Management, Pricing and Promotional Activities.

Corporate Business Development Manager Spirits @ SUPERVALU Inc
Jun 2016 — Nov 2010

Responsible for $275M in sales & $55M in profits annually. Accountable for all merchandising, marketing planning & pricing for 535 stores across 5 banners. Collaborate with Total Alcohol Beverage team to ensure all sales and profit targets are achieved for Beer, Wine and Spirits. Cross trained team.

Vice President of On & Off Premise National Accounts @ Stoli Group USA
Sep 2013 — Feb 2018

Responsible for Leadership and Management of the On & Off Premise National Account teams. National Distributor Management at the Executive level, goal setting and performance measurement.

Vice President of National Accounts @ Voli Spirits Inc
May 2012 — Sep 2013

Responsible for managing Off & On-Premise National Accounts Activities. Management of the importer (Palm Bay) and distributor network.

Off Premise Chain Director @ White Rock Distilleries
Nov 2010 — May 2012

Responsible for development, growth and support of National Chain Business. Built and managed distributor Off-Premise National Accounts partnerships to increase depletions and points of distribution.

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