Wine & Spirits Sales Manager
  • April 15, 2021

I have been a highly productive employee of Ste. Michelle Wine Estates for over 10 years and laid off due to the pandemic. My knowledge of the industry spans almost 30 years and I have been working the on-premise and independent retail in Southern California, primarily Orange County for over 20 years. While my title was Senior Key Account Manager, I held many roles within the organization. I have gained invaluable experience in devising innovative strategies that drive business growth as well as developing effective partner relationships. This expertise has allowed me to be knowledgeable in sales and operational leadership that consistently exceed organizational goals, improve profitability, build brand awareness and grow distribution. I am a creative, multi tasking problem solver with a keen attention to detail.
Key competencies:
• Sales Specialist
• Sales Management
• Business Development Manager
• Regional Sales Manager
• On Premise Sales Specialist
• Team Management and Leadership
• Mentoring
• New Product Introduction
• Brand Building

Phone Number


Senior Key Account Manager @ Ste. Michelle Wine Estates
Nov 2009 — Jul 2020

Provided leadership for 13 On-Premise sales and 2 Off Premise sales teams covering most of Southern California. Maintain and grow relationships with Key Accounts, support distributor sales force, meet regularly with distributor sales management, plan new product roll outs, incentives and inventory needs. Execute responsible budget management and sample budgets. Host tasting events, wine dinners and sales force training. Train and mentor new hires. Create selling tools and sell sheets. Consistently ranked in the top 5 (out of 51) of all Senior Key Account Managers in the company.

Assistant Division Manager - On Premise @ Southern Wine & Spirits
Dec 1993 — Oct 2009

Manage the Orange County territory consisting of over 1,100 accounts with 13 sales representatives. Hire, train and develop sales reps. Motivate and drive sales team to meet company sales and distribution quotas. Support sales reps in territory. Provide sales and service to exceed our suppliers expectations and help them meet sales goals.

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