- Denver, Colorado
- February 22, 2019
Developed and executed multiple wineries annual and long-term 3-Tier and wholesale sales plans including managing all pricing and programming.
Responsibility for marketing and sales materials, advertising, publicity development and product design.
Developed specific short and long-range sales and marketing strategies to achieve success.
Management of distributor placement and sales incentive programs. Developed and deployed targeted on-premise sales programs that result in positive brand imaging and increased visibility.
Developed strategic sales initiatives and action plans to address market opportunities with third party trade distributors and brokers.
Oversaw financial controls, inventory and reporting for both “management accounting,” tax accounting and auditing.
Ensured maximum sales and meet shipment and profitability plans in all national markets
CSW and Level 1 Somm Certification
Education
Psychology degree with a focus on business
Experience
Oversee all day to day functions of the Specialty Division within High Country Beverage
Sales and Marketing management, supplier relations, budgeting and sales plan execution.
Developed and analyzed sales reports improving marketing effectiveness and point of sale(P.O.S) strategies
Grew sales 30% in 2018 accounting for $1.8 million in revenue
Supplied ongoing education and product knowledge increasing higher margined sales volume by 15%
Increased the network representatives and distributors by 25%
Consistent achievement of depletion, placement and sales goals in twelve states every month. Increasing regional sales by 40%
Monitored sales performances across the Western US and created sales budgets, allocations and target account lists for 62 sku’s.
Effectively managed programming and pricing in all markets to maximize sales while protecting margins
Worked directly with distributor management and sales teams to most effectively plan and execute sales strategies based on individual markets.
Identified and collaborated with the key buyers and accounts on a local and regional basis and focused on establishing long term professional relationships.
Built and maintained brand integrity and image with education at both the distributor and consumer level