Global marketing professional
  • NEW YORK, New York
  • February 18, 2020


I am an accomplished branding and business leader with more than 15 years of senior leadership experience: Skilled at leading complex global projects within highly-matrixed organizations managing globally-dispersed, cross-functional teams and developing processes that drive productivity.

Phone Number
Opera Brand Advisory LTD
Brand Strategist
Field #1


MBA @ Temple University
Aug 1989 — Aug 1991


Founder, Brand Strategist @ Opera Brand Advisory LTD
Oct 2018 — Current

Opera Brand Advisory LTD is a strategic brand and marketing consultancy dedicated to finding truths that propel brands. Areas of expertise include brand architecture and positioning, design and creative strategy, and portfolio development.

Global Brand Director- Finlandia Vodka and Chambord @ Brown-Forman Corp
Apr 2013 — May 2018

Implemented marketing and branding strategies to accelerate shareholder value of brands and position them in a market share leadership position. Coordinated efforts with key stakeholders aligning business and consumer visions and established retail partnerships to exploit growth opportunities. Key successes:
 Led the repositioning efforts in collaboration with a team of diverse stakeholders and agency partners to completely redevelop and fortify the Finlandia Vodka brand.
 Rebranding strategy optimized goals and objectives, exceeded established consumer benchmarks in primary markets, increasing shelf presence and distinctiveness and reduced cost of goods by more than 6%.
 Operationalized the critically acclaimed and highly scalable “Finlandia Vodka 1000 Years of Wisdom” omnichannel campaign, launching simultaneously in 16 countries, expanding its global creative footprint.
 Created and executed a global strategy for Chambord liqueur, aligning three regional positions and campaigns.
 Led the development of Finlandia and Chambord design principles and graphic identity systems.
 Oversaw the innovative omnichannel Chambord campaign “Because No Reason,” which won a D&AD Pencil Award, given for excellence in design and advertising.
 Converted Brown-Forman's diversity goals into active recruiting efforts resulting in the most diverse team in the company with six new team members, each from a different country.

Global Marketing Director- Jack Daniel’s Tennessee Whiskey @ Brown-Forman Corp
Apr 2011 — Mar 2013

Led the global brand building of the Jack Daniel's family of brands, setting strategic creative direction, developing market penetrating creative, portfolio strategy and innovation and home-place marketing. Translated business strategies into three comprehensive campaigns for the US, contributing to a doubling of profit growth rates. Key successes:
 Created and implemented the portfolio strategy which led to Tennessee Rye, Sinatra Select, and Tennessee Gold, expanding the brand's competitive frame of reference and international market scope.
 Owned the development and implementation of "Jack Daniel's Guiding Principles" a global source of inspiration engaging regional teams and creating global alignment to brand design principles.
 Spearheaded the launch of Tennessee Honey with the omnichannel “King Bee” campaign, engaging and attracting new consumers into the franchise and becoming the 2nd largest profit contributor to the company.
 Transformed the creative development process bringing clarity and greater stakeholder engagement.
 Launched an omnichannel holiday campaign for Jack Daniel's “Barrel Tree,” leading to a new tradition - the lighting of the Barrel Tree at the annual Christmas festival in Lynchburg, Tennessee.
 Established and implemented the pioneering revenue-generating tour packages, managed global CRM program, reaching millions of loyal consumers in dozens of countries, and oversaw in-house social media content development.

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