- Hillsboro, OR
- February 6, 2019
In my recent position as the National Sales Director at RISE Brewing Co, I had the opportunity to lead a team of 4 Market Managers and 2 Business Development Reps across the country calling on new and existing customers and distributors. I strategically planed out Distributor and Retailer focus, pricing and promotions. Developed the Business Development Representative position to focus on ground level / store level projects to drive new distribution and increased brand awareness. I Implemented and managed our CRM tool to help track projects and tasks. Prior to Rise I was the Director of Chain Accounts at Columbia Distributing, Where I had the opportunity to lead a team of 5 Chain Account Managers calling on over 100 chains. I managed over $220,000,000 is sales in 2017 and grew +3.6% in a year that was flat or negative for most. I have had the opportunity to manage a budget, lead team meetings and work with key suppliers to attain supplier satisfaction and sales goals. In my previous position at Kombucha Wonder drink as Director of Sales, I managed a Broker and Distributor network across North America. In the 12 months I was in this position, Kombucha Wonder Drink ended 40% up YTD. In my former sales positions I have been a member of an employee insight committee and quality circle. I have also assisted in training sales and management recruits. I also took part in a career Assessment and Development program, a Management Training/Core Communication Skills Training Program and a Frontline Career Development Program.
Experienced out of the box creative thinker with a considerable amount of experience working in a variety of sales and account management positions. I'm known as a people person that has the ability to develop strong relationships with customers, peers, and management. I am devoted to personal and professional growth, not only for myself but the sales teams as well.
Managed a team of 4 Market Managers and 2 Business Development Reps across the country. Strategically planed out Distributor and Retailer focus, pricing and promotions. Developed the Business Development Representative position to focus on ground level / store level projects to drive new distribution and increased brand awareness. Implemented and managed our CRM tool to help track projects and tasks. Managed the Broker network in the PNW. Creatively built out presentations to use while calling on new and existing retail accounts and buyers. Sourced new Distributors to open new territories. Work closely with the Marketing team to develop POS and event planning.
Manage a team of 5 National Account Managers covering over 100 Regional and National accounts both On Premise and Off Premise. 100% in charge of both Beer and Non Alcoholic brands in these accounts. Managed over $220,000,000 is sales in 2017 and grew +3.6% in a year that was flat or negative for most. Worked with VP of Chains to develop plans and strategies for the Chain Team. Managed a T&E budget of $40,000. Known for my creative thoughts and “out of the box” ideas that grow revenue and profit for the portfolio.
Called on Alcohol buyers of both National and Regional accounts for Columbia Distributing’s beer portfolio. In charge 100% of Columbia Distributing’s business within my specific chains. Responsible for Ads and Planners and making sure I’m getting fair share. Managed that all ads and planners are 100% executed by Columbia’s sales teams. Worked closely with executive team to guarantee specific sales numbers and case volume are executed. Worked closely with all suppliers to make sure their business needs are met within each chain. Major chains I was responsible for were Fred Meyer and Safeway / Albertsons which combined finished +3.4%. Responsible for over $100,900,000 in Revenue in these accounts.
Managed all sales for North America. Managed a Regional Sales Manager as well as 9 Broker Companies across North America including Canada. Key Account calls across North America. Managed over 15 Distributors and sub distributors across the country as well as continuing to Build and expand the Distributer Network. Oversaw and managed a budget which included broker incentives, slotting fees, distributor contracts and planning and setting up trade show events. Directed marketing consulting and brand management.
Non Alcoholic management of the following; Key Accounts, Portfolios, Schematics, New Brand execution, Point of Sale/Distribution to Trade, Supplier Satisfaction, Supplier Crew Drives (set-up, samples and team meetings). Worked with key suppliers when in town for trade execution. Contract specialist positioning where I presented Non Alcoholic and Red Bull contracts to all sales teams. Worked closely and managed District Managers and sales teams so all programs were followed.
Small/Large format special project and team leader. Managed routes as well as inventory. Sell to a volume plan as well as an MC plan. Generated and maintained new and existing business, while building rapport with clients. Executed training and mentoring of peers. Demonstrated great time management skills. Contract specialist & stock replenish.