- Minneapolis, MN
- December 21, 2018
Experienced Wine & Spirits sales professional with Distributor & Broker sales management in a three tier distribution network. Multi-state territory sales management, pricing, merchandising, category management, project management and sales promotions management.
Masters of Business Administration: Marketing Emphasis
BA General Studies
Minor in Business Communications
Managing 7 Nationally Preferred Suppliers, (Campari, Casamigos, Heaven Hill, Imperial, Luxco, Mast Jagermeister & Fever Tree)16 Secondary Suppliers and 33 Non-Preferred Suppliers. Leadership role as the primary contact for sales programming, pricing strategies, margin negotiations, implementing key initiatives, as well as responsibility for volume forecasting and inventory control of 350K cases across 325 brands
Manage one AA distributor, two A distributors and 4 B distributors. Develop and manage pricing and discounting, marketing and promotional budgets. Responsible for headquarter Chain presentations to Meijer, Busch’s, Hiller’s, Plum Market and Hollywood Grocery.
Managed local strategic and tactical Marketing of a 36 brand Wine & Spirits portfolio with one AA distributor and two indirect reports. Developed and managed local pricing, discounting, marketing and promotion budgets. Provided Nielsen data reporting and analysis for distributor and broker sales training for Wines & Spirits brands across Independent, Chain and On-Premise selling channels.
Created concept and built from the ground up an upscale smoke-free Restaurant / Bar & Grille in a unique neighborhood Village concept. Developed food recipes and proprietary specialty drinks menu. Developed both food production and employee training manuals. Developed and implement ongoing business improvement strategies. Prepared and regularly reviewed P&L analysis and provided status report of strategic initiatives with SBA and bank officers. Personally involved in all hiring and staff performance evaluations. Sold Business in 2008.
Responsibilities ranged from divisional Business Analyst focused on identifying opportunities through sales data analysis, development and completion of strategic projects for a nine-state region, to on and off-premise channel management positions managing tactical sales, promotional elements, and category management with distributor networks in numerous markets. Analyzed, organized and prepared top line reports based on AC Nielsen data for multiple markets in multiple territories. Managed distributor network changes in two territories. Served as lead test market and developed the distributor and retail planning template for Canadian Mist’s Easy Pour package roll out. Developed and conducted sales promotion presentations to Albertson/Osco, Walgreen’s, Target, Wal-Mart & Sam’s Club, Hy-Vee and Cub Foods chain buyers at regional and national level. Managed distributor category management presentations to chain and independent retail accounts. Executed National Accounts & Regional account trade promotions