Creative sales and marketing leader in the alcohol beverage industry
  • Corona del Mar, California
  • June 11, 2019

Forward-thinking sales and marketing expert skilled in building brands while driving demand. Deliver strong ROI results through brand development, direct-response marketing, channel marketing, social media, and customer relationship management. Creative and highly competitive, adept at aligning strategy to market goals.

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Director Sales and Marketing @ 4ROceans
Sep 2017 — Current

Director, Sales and Marketing
Developed national sales and marketing structure to ensure alignment with government-imposed environmental legislature. Led creative and innovative programming to achieve aggressive annual sales goals. Developed sales strategy to focus on large distributors and key accounts during launch to reach large audience with limited resources.
• Secured sponsorship of 2018 Hamptons International Film Festival, driving increased brand awareness and strengthen relations within celebrity network.
• Cultivated strategic partnerships with Patagonia’s1% For the Planet, Sustainable Surf, Surfrider Foundation, Jack Johnson Ohana Foundation, protect our Winters, and Lonely Whale Foundation, driving fundraising, raising brand status, and securing reputation in Environmental industry.
• Aligned marketing structure with government legislation and environmental issues, enabling 4RO to gain distribution in hotels including Hyatt Place, chains including BLK, independents, as well as local boutiques and athletic stores, establishing widespread presence.

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