Andi Carey

Bringing brands to life at the point-of-decision through strategic creative direction and project leadership.  Deliver effective communication and brand experiences to consumer and trade audiences achieved with a balance of consistent story-telling and aesthetics, cross-functional expertise, resourcefulness, intuition and logic. Highly-regarded collaborative partner known for achieving goals, pushing the envelope, and surpassing expectations. Provides leadership and development of individuals and teams within a vertical structure and across functions, enabling others to develop their own expertise and encouraging them to carry that knowledge forward.

CORE COMPETENCIES:

Brand story-telling and execution focused on the moment of purchase decision.  Versatile in both consumer and trade engagement.  Expertise in design development and production of POS material; three-dimensional items and all aspects of print production.  Creative direction and execution of primary and promotional packaging. Promotions and retail presence expert.  Vendor and agency relations and negotiations.  Establishing process and procedure.  Budget and timeline management. Published copywriter expertly versed in consumer and trade communication.  Specialist in marketing activation/promotional programming, trade and shopper marketing initiatives for the wine and spirits industry.