- Orange County, California
- December 2, 2020
Exceptional multifunctional marketing professional with a history of leadership that drives creative solutions that will enhance the management team of a strong company; grow in position and increase the company’s profitability. Areas of expertise include POS concept creation, design and production, working with multichannel sales management teams to create campaigns and collateral, and product packaging. Core competencies include:
- Point of Sale Creation / Management
- Domestic and Overseas Materials Sourcing
- Package Design / Press Checks
- Successful Project Management
- Identifying Critical Issues / Problem Solving
- Three-Tier Industry Experience
- Strong Written / Verbal Communicator
- Highly Analytical / Organized
- Budget and Cost Management
- Builds Trusting Business Relationships
- Expert Technology Skills (BI, Excel, Illustrator, Photoshop, WordPress)
- Strong Vendor Network
- Impeccable Attention to Detail
- Accomplished Team Player
Education
Experience
Design, develop and source:
• Product packaging for new product innovation and line extensions
• Gift Packs / VAP's
• On and Off-Premise POS and collateral materials
• OOH advertising, window displays, vehicle wraps
• Trade and retail print advertisements and collateral
• Coupons and retail campaigns
• Retail and On-Premise display pieces
• Create and manage POS ordering system and digital asset manager
• Manage POS warehouse, inventories and vendors
• Create national coupon campaigns, design, production and tracking
• Manage website development and rebranding campaigns
• Creative Director managing internal design team and agency creative
Design, develop and source:
• Product packaging for new product innovation and line extensions
• Gift Packs / VAP's
• On and Off-Premise POS and collateral materials
• OOH advertising, window displays, vehicle wraps
• Trade and retail print advertisements and collateral
• Coupons and retail campaigns
• Retail on On-Premise Display Pieces
• Create and manage POS ordering system and digital asset manager
• Manage POS items, inventories and vendors
• Manage website development and rebranding campaigns
• Manage and analyze marketing and brand budget on a monthly basis to ensure effective use of funds to achieve overall brand goals and strategies
• Evaluate spending to determine the ROI on specific programs.
• Manage all Marketing Agencies, Advertising & Social Media agencies
• Design and develop print advertising, POS, campaigns and collateral materiala
• Approve all posted materials and use of all branding
• Prepare and conduct monthly sales reporting
• Prepare and conduct Major quarterly business reviews
• Activity Reports
• AMP Budgets
• National Events and Promotions
• Create and maintain all printed materials: POS, Brand Education, Communication and use of brand logos
• Manage POS, Items and Inventories, POS vendors
• Pre-Orders
• Shipment and execution on the markets
• Manage and develop existing Brand Ambassador network
• Monthly activity reporting
• Incentive goal achievement
• Develop National Promotions and Events within brand standards
• Share best practices across Region/Sales team
• Supports the National Account YMCO team across multiple states with creative campaign ideas, data reporting and analysis, presentations, sales tools and personnel training