Brian Sedra

Versatile senior leader with extensive customer and organization leadership experience with contact ranging from the C-Suite through functional decision makers, like Category Managers. Leading teams, developing customers, and delivering collaborative, integrated, and maximized results are a cornerstone. Confident communicator offering extensive background in change management, customer integration, and operation within a matrixed environment leading Sales, Revenue Mgmt., Supply, Trade, Finance, and Brand Marketing.

• Strategic Customer Leadership – Develop and deliver business leadership through the lens of customer value, which clearly articulates opportunity, quantified pro forma expectations, and mutually beneficial results for the customer and firm. Experience leading all classes of US Trade with customers including Walmart, Kroger, Safeway, 7-Eleven, QuikTrip, Speedway, Darden, HMS, Global Military, etc.
• Fiscal Focus – Use all financial investments as leverage and as an instrument of value to ensure budgets are attained and each party has meaningful ownership of the business
• Sales Planning & Operations – Effectively and succinctly translating “what, when, why, how” of annual business plans, new product introductions/development, strategic initiatives, go to market, and subsequent evaluation of each action
• People Development – Identifying, recruiting, and retaining a high performing team with a clear understanding of the shared objective, their role to achieve success, and ultimately preparation for their next challenge