Spirits & Beverage Alcohol Executive | P&L Leadership, Distributor Strategy & Commercial Growth
  • Atlanta Metro Area, GA
  • July 21, 2026

Beverage industry executive with 25+ years of progressive experience — 19 years at Brown-Forman and 7 years at The Coca-Cola Company — including full P&L leadership over businesses exceeding $400M in net sales. Proven track record spanning U.S. general management, international market leadership (Brazil, Uruguay, Paraguay, Central America, Caribbean), and large-scale distributor network strategy, including leading a national route-to-market RFP that transitioned nearly half of Brown-Forman's U.S. business. Career-long strength in commercial execution and distributor/customer channel management, dating back to national and regional account leadership at Coca-Cola. Skilled at building and leading multifunctional teams, driving margin improvement in underperforming markets, and managing partner-level relationships with distributor and customer executives. Open to senior general management, commercial, or regional leadership roles in beverage alcohol or adjacent CPG industries, domestically or internationally.

Category
VP
E-mail
jpgabarr@gmail.com
Phone Number
404-545-8296

Education

Bachelors Degree, History with a minor in Economics @ University of California, Irvine
Sep 1994 — Jun 1999

Experience

VP Managing Director - East Region & Canada @ Brown Forman
Sep 2022 — Jul 2026

Full P&L responsibility for Brown-Forman's most profitable U.S. business — 16 states plus Canada, $400M+ in annual net sales,
$300M gross profit — leading a team of 70 across 32 distributor partners.

General Director - Paraguay, Uruguay, Brazil, Central America & Caribbean @ Brown Forman
Feb 2021 — Aug 2022

Led Brown-Forman's owned distribution operation in Brazil plus partner markets (Uruguay, Paraguay, Suriname, Guyana, French
Guiana); from 2021, expanded scope to Central America and the Caribbean, leading a multifunctional team of ~100 across Sales,
Marketing, Finance, Operations, Corporate Affairs, and HR.

General Director - Paraguay, Uruguay & Brazil @ Brown Forman
May 2015 — Feb 2021

Led Brown-Forman's owned distribution operation in Brazil plus partner markets (Uruguay, Paraguay, Suriname, Guyana, French
Guiana); from 2021, expanded scope to Central America and the Caribbean, leading a multifunctional team of ~100 across Sales,
Marketing, Finance, Operations, Corporate Affairs, and HR.

Territory Manager - Mid-Atlantic @ Brown Forman
Oct 2012 — May 2015

P&L responsibility for Brown-Forman's Mid-Atlantic business (PA, DE, MD, DC, VA; $81.4M+ annual gross profit),
managing distributor execution across Charmer Sunbelt's network.

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