Sovereign Brands

Sovereign Brands, and its affiliated companies, are true family wine & spirits brands, with four generations of history in the industry. Since 1999, Sovereign Brands has pursued its goal of becoming the wine & spirits industry’s most innovative creator of unique, forward-thinking new brands. Through partnerships with high-quality, family-owned wineries and distilleries worldwide, we build each of our brands from the ground up to meet our standards of product quality and innovation. The Sovereign group has a portfolio of successful brands, including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages, and is available in more than 80 countries around the world. They also boast the fastest-growing Rum brand in the world, Bumbu, which has become a cultural juggernaut across the globe. McQueen and the Violet Fog is an extraordinary gin from Jundiaí, Brazil, featuring that country’s unique blend of tropical botanicals. Villon is an exquisite French liqueur inspired by the poetry and life of French iconoclast François Villon. Lastly, Sovereign Brands unveiled The Deacon, a refined Scotch whisky blend distilled in collaboration with alcohol brand powerhouse, Pernod Ricard.