- Boise, Idaho
- November 9, 2021
Dynamic Enterprising Executive with deep expertise in developing and driving innovative strategies that propel product pipelines and market penetration. Backed by a progressive career in senior / executive-level roles, Jennifer excels in fostering productive partnerships, cultivating high-performance teams, building consumer / brand relations, and strengthening strategy architecture. Known as a high impact leader, she combines keen understanding of data-driven insights with strong financial acumen to drive bottom-line.
Education
Experience
Vice President, Grocery, 2020 – 2021 | Vice President, Total Alcohol Beverage, 2015 -2020
Oversaw department portfolios worth $4B across a national landscape of +2200 retail stores. Communicated corporate initiatives and insights to 13 geo-market leaders. Confidently drove strategic supplier negotiations for delivery of successful nation-wide promotional events. Leveraged in-depth knowledge of complex alcohol laws & geographical nuances to achieve incremental revenue goals.
Boosted Grocery revenue +28%. Integral in continuous transformation of position that morphed into critical inventory management during Covid-19. Engaged with suppliers to procure inventory for highly sought-after items (e.g., flour and spices), leading to enhanced revenue and company sales growth.
Drove private label sales penetration +150 basis points. Collaborated with cross-functional teams to generate new item innovation for wine & spirits categories--later adopted by all markets.
Achieved 25% cost reduction through operational process improvements. Modernized wine shelving process, improving shelf-life, and stocking procedures, saving company time and money.
Influenced key decision-making by serving as the department ‘Liaison’ with the eCommerce team, sharing pivotal data and strategies to expand product offerings for future growth.
Led national implementation of target retail strategies across multiple categories. Built robust merchandising strategy and guidelines further published to division teams for implementation.
Steered successful customer-centric initiatives with a focus on pricing, promotions, sales, and product out of stock reductions. Analyzed category performance and provided tactical guidance to achieve competitive market edge.