Pernod Ricard
Published
February 5, 2021
Location
NY, NY
Category
Job Type

Description

Introduction:

PR North America is the largest region globally for the company. The market is diverse with some states that have awareness and usage of specific spirt categories and Pernod-Ricard brands, and others that are emerging.  The spirit industry in North America is complex and constantly evolving.  It’s a fun and challenging environment with plenty of opportunity to make a mark. It’s also an exciting time to be a key part of the Group’s Marketing Transformation, with a significant step-up in Innovation at Pernod Ricard and the creation of the new North America Regional Innovation Hub.

The person needs to be a senior, experienced innovation expert, who thrives with complex projects, has strong project management and influencing skills, who knows how to truly collaborate for superior results and who is truly passionate about innovation.  The person should also have strong leadership and team management skills, managing a diverse team spread across different locations. They need to have that #Gamechanger spirit that will make them go the extra mile to impact the business.

Job Aim:

To deliver this vision this role will:

  • Help bring to life the PRNA Innovation Hub vision by being the leader of all concepting and ideation for the Innovation Hub and Pipeline

  • Be the Consumer Centricity evangelist on the team; establish consumer-centricity as a best practice and key ingredient in the Pernod Ricard brand building model, across the business by putting consumer needs, shopper and customers at the heart of all decision making.

  • Lead all the ideation and concepting going forward for both the Cross-portfolio and the Core Brands to build the-Portfolio Innovation Strategy and Pipeline. Partner with Commercial and strategic Retail partners in ideations.

  • Develop a robust three year pipeline of concepts addressing under-served needs, leveraging trends, technology, packaging and/or our brands/RTM to capitalize on opportunities.

  • Partner with Brand Teams and Commercial Organization (especially Chains and Retail Customers) to successfully develop and optimize these innovation ideas for maximum success in market; optimize NPD in line with Action Standards and consumer feedback; set up relevant KPIs according to the business needs/strategy of the market and in line with the local and global brand priorities.

  • Foster collaboration and drive for action working with local and Global Brand Companies, CORBY, NBV, key cross functional partners and Regional Innovation Hubs where relevant.

  • Proactively contribute to the global Pernod Ricard Innovation community to build and share learnings with the International Innovation Hubs, Brand Companies and Global HQ teams.

  • Coordinate with Local Brand Marketing Teams: and Commercial teams to gain alignment on innovation platforms, pipeline, agenda for the region,  where appropriate

Roles and responsibilities:

         Help bring to life the PRNA Innovation Hub vision by being the leader of all concepting and ideation for the Innovation Hub and Pipeline

  • Working with Sr. Leadership and a cross-functional team, create a consumer-centric Innovation Hub to deliver incremental sustainable growth across the portfolio.

  • Help resource, staff and train a top-notch team of innovation talent to drive growth emanating from consumer demand and under-served needs

  • Engage PRNAM in bottoms up ideation – foster ideas and champion a platform to house, refine and provide status updates

  • Identify and enhance the detailed ways of working with Local & Global Brand Companies and Markets (US/Canada).

  • Ensure that methodologies / approaches / framework developed are value add and facilitate local and global market needs.

        Be the Consumer Centricity evangelist on the team; establish consumer-centricity as a best practice and key ingredient in the Pernod Ricard brand building model, across the business by putting consumer needs, shopper and customers at the heart of all decision making.

  • Deeply understand the demand map, and consumer needs; deep dive into unmet needs to assess opportunities for the portfolio

  • Leverage analytics, insights, design thinking, and test, learn & optimize (TLO) methodologies to optimize concepts through the gate process and deliver sustainable consumer relevant innovation.

  • Be the champion of breakthrough design-thinking  - how to bring insights to life in a compelling way; how to dig deeper to create value for consumers to truly meet their needs

  • In partnership with the insights team (who will conduct the actual research), build insight testing throughout the stage-gate process, establish clear criteria to advise go to market go/no go decision.

  • Incorporate a holistic approach to include the consumer, sales, Retailer and Distributor feedback to identify and enhance innovation efforts

  • Balance rigor, data and TLO for speed to market.

  • Embed consumer-centricity from ideation to execution.

Lead all the ideation and concepting going forward for both the Cross-portfolio and the Core Brands to build the-Portfolio Innovation Strategy and Pipeline. Partner with Commercial and strategic Retail partners in ideations.

  • Identify white space opportunities (based on under-served consumer needs), growth terrains for portfolio and brands

  • Identify platforms to address these needs; lead the effort to understand these territories (together with Insights team); build out platforms that cut across the portfolio and drive big ideas to deliver incremental, sustainable innovation to market.

  • Lead all the preparation and facilitate the sessions to develop concepts for the brand and cross-portfolio pipeline

  • Lead the sessions with Chains team and Strategic Retailer Partners to co-create further relevant opportunities

  • Be the strategic thought-leader: Develop, refine and bring to life concepts in a consumer-centric, inspiring way

  • Share the innovation pipeline with strategic partners including the local brand teams, CORBY, BrandCos, NBV, and other International Hubs in innovation forums to drive excitement, collaboration and buy-in.

Develop a robust three year pipeline of concepts addressing under-served needs, leveraging trends, technology, packaging and/or our brands/RTM to capitalize on opportunities.

  • Build a concrete, intentional and strategic pipeline of ideas, grounded in consumer insights that leverage demand, including business impact, prioritization, timings, etc.

  • Leverage consumer trends to get ahead of the curve on concepting

  • Leverage technology, packaging and brand opportunities to address under-served needs

        Partner with Brand Teams and Commercial Organization (especially Chains and Retail Customers) to successfully develop and optimize these innovation ideas for maximum success in market.

  • At each Gate, test and learn or validate (as guided by Gate process and in partnership with Insights team) to optimize NPD in line with Action Standards and consumer feedback

  • Set up relevant KPIs according to the business needs/strategy of the market and in line with the local and global brand priorities; track KPIs once in market (together with Insights team) for future learnings

  • Establish KPIs to measure innovation development progress and post-launch success.

        Foster strong collaboration and interaction with cross functional partners, local and global brands.

  • Challenge / inspire business opportunities and identify possible synergies and pain-points in the North American market to identify opportunities for both countries (US and Canada) or country specific needs.

  • Ensure strong collaboration on common projects with Brand Companies, Local Brands, CORBY, Operations and Sales through ideations, working sessions, commitments, and agreed-upon KPIs.

  • Support best practice share outs with other International Hubs, Global and Local Brand Companies, Global PR Headquarters, and Marketing teams.

  • Push and support excellence in delivery (Post-Evaluation Analysis, reporting etc…).

  • Foster Innovation network (regular meetings, sharing sessions).

         Coordinate and support local brands and Affiliate Innovation:

  • Coordinate and align on the innovation opportunity and pipeline across Canada (CORBY) and the US.

  • Support innovation stage gate process

         Wider contribution at Regional level: Play an active and strongly engaged role in raising the standard and profile for Marketing across the North America region. Be an active contributor towards the overall Marketing Transformation of Pernod Ricard.

Scope of role:

  • Indirect Reports:  2 insights managers (who will lead all concept testing); Project managers (who will flex to support ideation sessions; Senior Managers on the team – each will be the Champion of a particular brand or effort)

  • Key external contacts: Research suppliers, creative agencies, consultants, industry experts, External Collaborators

  • Key internal contacts: PRNA Marketing Teams, Management Entities in PRNA, HQ, Local and Global Brand Companies, CI COEs and CI planners across Brand & Market Company community.

  • Budget responsibility: P&L Responsibilities

  • Geographical: Local (proportion in %: 80)

  • Travel (as % work time):

    • Within N.Am: up to ~20% - to retailer customers, commercial divisions, production sites etc.

    • Post Covid: 10-20% travel including international to Brand Companies and Paris

Performance criteria:

  • 50% based on the WHAT (TBC): Core KPIs based on delivery/results
  • 50% based on the HOW (TBC – Leadership model attributes)

Required skills:

  • Leadership Model
  • Grow diverse teams
  • Bold & agile
  • Open & Authentic
  • Consumer Centric*
  • Growth Mindset*
  • Deliver through collaboration*

Qualifications:

  • Profile: Deeply curious about consumers; passionate about “digging deeper”, makes connections between obscure ideas to create brilliance; exceptionally articulate, able to bring ideas to life with inspiration and gravitas

  • Master’s degree preferred (Anthropology, Marketing or related a plus)

  • Work experience:

Proven Innovation Experience:

  • A minimum of 10+ years relevant experience, such as leading planning for a major brand in an Advertising Agency, leading innovation ideation/facilitation at an innovation Agency or leading ideation/concept writing at a leading innovation Research Agency.

  • Plus at least 5 years of Insights/research experience – concept testing/validation and/or qualitative/anthropological research

  • Experience in the Spirits, BelAlc or CPG industry in North America within a large established organization a strong plus; other relevant experience such as Brand Management, within an innovation/design-thinking agency, within a design team also a plus.

  • Demonstrated ability to develop strategic innovation platforms/frameworks; demonstrated ability to write and bring to life concepts; Photoshop/graphic design skills a plus

  •  Creative and analytical talent to optimize ideas grounded in consumer/market insights.

  • Drive collaboration to move projects forward in a complex, matrix organizational structure; Proven ability to influence and drive action working with cross-functional teams (internal and external to Pernod Ricard)

  • Languages: English (must have excellent/fluent business proficiency in written and verbal communication); Spanish or French a plus

  • Technical skills: Exceptional Powerpoint, Photoshop or other graphic design program skills; Video editing a strong plus; Excel + word required; MS Teams or project Management tools a plus;

  • Project Management Skills:  Strong project management skills – ability to juggle multiple projects and competing priorities; ability to plug in to agile teams/scrum way of working

Who are we?

Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at http://www.pernod-ricard-usa.com/

Working at Pernod Ricard

Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry – and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.

Benefits

Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.

* Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

* Offers will be subject to United States local terms.

Apply
Drop files here browse files ...
Captcha

Related Jobs

February 5, 2021
February 5, 2021
February 5, 2021
February 5, 2021
Are you sure you want to delete this file?
/