Pernod Ricard
February 5, 2021
Job Type


    • New York, NY
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  • Position Title: Innovation Director, Cross Portfolio

    Location: New York, NY (Headquarters)


    PR North America is the largest region globally for the company. The market is diverse with some states that have awareness and usage of specific spirt categories and Pernod-Ricard brands, and others that are emerging.  The spirit industry in North America is complex and constantly evolving.  It’s a fun and challenging environment with plenty of opportunity to make a mark. It’s also an exciting time to be a key part of the Group’s Marketing Transformation, with a significant step-up in Innovation at Pernod Ricard and the creation of the new North America Regional Innovation Hub.

    The person needs to be a senior, experienced innovation expert, who thrives with complex projects, has strong project management and influencing skills, who knows how to truly collaborate for superior results and who is truly passionate about innovation.  The person should also have strong leadership and team management skills, managing a diverse team spread across different locations. They need to have that #Gamechanger spirit that will make them go the extra mile to impact the business.

    Job Aim:

    To deliver this vision this role will:

    • Help bring to life the PRNA Innovation Hub vision with a laser focus on N.Am pipeline, funnelling breakthrough cross portfolio and platform ideas.

    • Create and Manage the Cross-Portfolio Innovation Strategy and build the Cross-Portfolio Roadmap, including partnering with production and R+D to maximize efficiencies and develop in-house capabilities

    • Establish Consumer Centricity, as a best practice and key ingredient in the Pernod Ricard brand building model, across the business by putting consumers, shopper and customers at the heart of all decision making.

    • Develop a robust three year pipeline leveraging  technology, packaging and our brands/RTM to capitalize on opportunities.

    • Partner with Brand Teams and Commercial Organization (especially Chains and Retail Customers) to successfully develop, optimize, launch and track these innovations in market (the latter steps in conjunction with local brand team); set up relevant KPIs according to the business needs/strategy of the market and in line with the local and global brand priorities.

    • Foster collaboration and drive for action working with local and Global Brand Companies, CORBY, NBV, key cross functional partners and Regional Innovation Hubs where relevant.

    • Proactively contribute to the global Pernod Ricard Innovation community to build and share learnings with the International Innovation Hubs, Brand Companies and Global HQ teams.

    • Coordinate with Local Brand Marketing Teams: and Commercial teams to gain alignment on innovation platforms, pipeline, agenda for the region,  where appropriate

    • Manage and develop a diverse team of Innovation Experts (both directly and dotted line):  Handling insights, ideation, development, operations/R+D, up to launch and supporting the go to market launch across the market. This will require strong management and leadership from the Innovation Director, with the ability to lead cross-functional teams and stakeholders across many geographies.

    Roles and responsibilities:

             Help bring to life the PRNA Innovation Hub vision with a laser focus on N.Am pipeline

    • Working with Sr. Leadership and a cross-functional team, create a consumer-centric Innovation Hub to deliver incremental sustainable growth across the portfolio.

    • Help resource, staff and train a top-notch team of innovation talent to drive growth on the Cross Portfolio initiatives.

    • Lead and drive the Cross Portfolio and platform-based projects, facilitate innovation progression across a number of new product initiatives simultaneously, influencing key cross functional partners;  manage these projects through the innovation governance process

    • Identify and enhance the detailed ways of working with Local & Global Brand Companies and Markets (US/Canada).

    • Ensure that methodologies / approaches / framework developed are value add and facilitate local and global market needs.

            Create and Manage the Cross-Portfolio Innovation Strategy and build the Cross-Portfolio Roadmap, according to the business needs/strategy of the markets:

    • Lead the development of the Cross-portfolio and platform-based strategy, based on consumer needs and white space opportunities for the portfolio

    • Build a concrete roadmap, grounded in consumer insights that leverage demand, including business impact, prioritization, timings, resources required, enablers, and challenges to overcome

    • Build out strategic innovation platforms that cut across the portfolio and drive big ideas to deliver incremental, sustainable innovation to market.  Partner with production and R+D to maximize efficiencies and develop in-house capabilities where required

    • Work the innovation pipeline to move projects through the system, deliver on P&L responsibilities while balancing the critical aspects of the innovation that aren’t negotiable.

    • Share the innovation roadmap with strategic partners including the local brands, CORBY, BrandCos, NBV, and other International Hubs in innovation forums to drive excitement, collaboration and buy-in.

    • Establish KPIs to measure innovation development progress and post-launch success.

            Drive consumer centricity across the business:

    • Build and champion relevant cross-portfolio/platform innovation, based deep understanding of consumer needs

    • Leverage analytics, insights, design thinking, and test, learn & optimize (TLO) methodologies to deliver consumer relevant innovation.

    • Build insight testing throughout the stage-gate process, establish clear criteria to advise go to market go/no go decision.

    • Incorporate a holistic approach to include the consumer, sales, Retailer and Distributor feedback to identify and enhance innovation efforts

    • Balance rigor, data and TLO for speed to market.

    • Embed consumer-centricity from ideation to execution.


            Foster strong collaboration and interaction with cross functional partners, local and global brands.

    • Challenge / inspire business opportunities and identify possible synergies and pain-points in the North American market to identify opportunities for both countries (US and Canada) or country specific needs.

    • Ensure strong collaboration on common projects with Brand Companies, Local Brands, CORBY, Operations and Sales through ideations, working sessions, commitments, and agreed-upon KPIs.

    • Support best practice share outs with other International Hubs, Global and Local Brand Companies, Global PR Headquarters, and Marketing teams.

    • Push and support excellence in delivery (Post-Evaluation Analysis, reporting etc…).

    • Foster Innovation network (regular meetings, sharing sessions).

             Coordinate and support local brands and Affiliate Innovation:

    • Coordinate and align on the innovation opportunity and pipeline across Canada (CORBY) and the US.

    • Support innovation stage gate process

             Wider contribution at Regional level: Play an active and strongly engaged role in raising the standard and profile for Marketing across the North America region. Be an active contributor towards the overall Marketing Transformation of Pernod Ricard.

    Scope of role:

    • Direct Reports: Responsible for development and management for team of 2+ Innovation Marketers directly, plus additional project managers indirectly; coordinating support for innovation development working with Insights and local brand teams.

    • Indirect Reports:  Responsible for influencing and coordinating support for innovation development working with Brand Companies, Finance, Legal, R&D, Operations, and Sales and the rest of the Innovation Hub.

    • Key external contacts: Research suppliers, creative agencies, consultants, industry experts, External Collaborators

    • Key internal contacts: PRNA Marketing Teams, Management Entities in PRNA, HQ, Local and Global Brand Companies, CI COEs and CI planners across Brand & Market Company community.

    • Budget responsibility: P&L Responsibilities

    • Geographical: Local (proportion in %: 80)

    • Travel (as % work time):

      • Within N.Am: up to ~20% - to retailer customers, commercial divisions, production sites etc.

      • Post Covid: 10-20% travel including international to Brand Companies and Paris

    Performance criteria:

    • 50% based on the WHAT (TBC): Core KPIs based on delivery/results

    • 50% based on the HOW (TBC – Leadership model attributes)

    Required skills:

    • Leadership Model

    • Grow diverse teams

    • Bold & agile

    • Open & Authentic

    • Consumer Centric*

    • Growth Mindset*

    • Deliver through collaboration*


    • Master’s degree preferred

    • Work experience:

    Proven Innovation Experience:

    • A minimum of 10+ years relevant experience, such as leading innovation teams in the Spirits or CPG industry in North America within a large established organization; other relevant experience such as BelAlc Beverages, Brand Management, within an innovation agency, within a design team, Project Management experience or technical spirits experience in R+D a plus.

    • (BevAlc) RTD or Packaging expertise a strong plus; Design-thinking or Scrum Master experience a plus.

    • Demonstrated ability to develop strategic innovation platforms/framework

    • Ability to deliver strong incremental innovation pipeline opportunities; ability to manage a complex production/R+D system to deliver a high-quality end product

    • Creative and analytical talent to optimize ideas grounded in consumer/market insights.

    • Drive collaboration to move projects forward in a complex, matrix organizational structure.

    • Financial experience to work the P&L and manage costs while staying true to the “must have” innovation deliverables.

    • Management experience staffing and running innovation teams; scrum leadership experience a plus

    • Proven ability to influence and drive action working with cross-functional teams (internal and external to Pernod Ricard)

    • Languages: English (must have excellent/fluent business proficiency in written and verbal communication); Spanish or French a plus

    • Project Management Skills:  Strong project management skills – ability to drive agile project management, understand critical path and manage to deadlines in a complex environment.

    • Technical skills: Powerpoint, Excel, Word, MS Teams; project Management tools

    Who are we?

    Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at

    Working at Pernod Ricard

    Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry – and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.


    Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.

    * Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

    * Offers will be subject to United States local terms.

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